vegansaurus!

09/15/2010

PCRM’s ad campaign: Science says Big Macs are nasty!  »

[can’t see the video? watch it at vegansaurus.com!]

The Physicians Committee for Responsible Medicine* (PCRM) released the above commercial totally and morbidly dissing McDonald’s after a recent study they conducted shows just how unhealthy McDonald’s food is. And McDonald’s is pissed!:

This commercial is outrageous, misleading and unfair to all consumers. McDonald’s trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.

Outrageous and outlandish? Them’s fightin’ words! But PCRM’s findings are pretty scary. The Double Quarter Pounder with Cheese has 42 grams of fat, 740 calories, 155 milligrams of cholesterol, and 1,380 milligrams of sodium. HOLY CRAP! Check out that sodium number! Good lord. Even the sweetly permissive USDA only recommends up to 2,300 milligrams of sodium per day, and that’s counting foods with naturally occurring sodium (although mostly those are dairy products, ew).

Other people are backing McDonald’s in this time of need, including the Wall Street Journal community. So far, 54 percent of them say the ad is unfair! Wah! BTW, I say we go over and vote. Give them some perspective! Our Meave had a few words to say in response to this:

Of course the WSJ crowd is voting it “unfair”; readers of the WSJ are [stereotypically] super-capitalist, super-individualist Randies who’d be libertarians if they weren’t so into government breaks for big corporations. “We are responsible for our own decisions,” says a commenter, as though anyone can make a good decision without pertinent information. UGH.

Besides, this Question of the Day isn’t asking, “Is McDonald’s responsible for all heart disease, ever?” or “Should the government expand healthcare to cover people who ONLY EAT MCDONALD’S BECAUSE THEY ARE STUPID POOR FATTY FAT FATS WHO SHOULD KNOW BETTER?” It’s an AD CAMPAIGN. And one might think that WSJ readers, being on the whole very staunchly pro-business, would support the right of an organization to run whatever ad campaign it so chose. I suppose that when that ad campaign comes into conflict with the interests of a major international corporation, WSJ readers would rather see the big, profitable corporation continue to dominate.

Everyone’s favorite, Eater, had a bit to say in McDonald’s defense, calling the ad “a crazy new commercial” by PCRM, adding that

PCRM is known for their somewhat insane vegan agenda—back in May, they wrote a press release advising KFC to follow the same guidelines the FDA sets out for tobacco producers and not advertise near schools and put a warning label on Double Downs. In this this ad, they recommend “Tonight, make it vegetarian.”

Somewhat insane vegan agenda? Duck and cover! But then the example they give sounds very sane to me, considering another study showing how fast-food chains target children and then feed them horrible crap.

Now, if you are a vegan anything like me, you love your vegan cupcakes and vegan fried food. It’s like we always say, vegan doesn’t equal healthy. But we’re not talking about cupcakes; we’re talking about POISON. Remember Super Size Me? This stuff will kill you! And the main difference is that they don’t want to tell you. Vegansaur Jordan was just saying the other day that she will tell you in plain language that her vegan cupcakes are far from vitamin bars. And if PCRM wants you to know about the nutrition information of McDonald’s food and its ramifications on your health, what is so “unfair” about that?

*Disclosure: Our Laura has worked on contract for PCRM in the past.

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