Mercy for Animals is launching this series of commercials on MTV and other cable networks. They are totally¬†macabre, but pretty tame. They show people buying meat that then turns bloody. Then, all these factory farm images go through the people’s heads.

The images they show though are definitely on the light side, upsetting but far from the worst of what’s out there. Maybe they don’t want to scare people off, right? If it’s too upsetting, a lot of people just shut down. These images aren’t super-disturbing, they are mostly really sad.

My only criticism is that they use mostly the same factory farm images in each commercial. They should show a breadth! To be like, yeah, it’s rampant. Because it is.¬†

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