Lush’s new anti-animal-testing campaign is more powerful, less exploitative than PETA »
Via Ecouterre, we learn of this shocking new ad campaign from Lush, meant to make explicit the horrors of animal testing by using a LIVE (simulated) NUDE GIRL in place of the non-human animal subject. This window display, featuring vegan performance artist Jacqueline Trades, debuted at Lush’s Regent Street store in London on April 25. It coincides with this Fight Animal Testing site and European Union-centered petition.
What does your Vegansaurus think about it? We’re divided!
It’s very PETA, no? I find it significantly less obnoxious than those “Sexxxy ladies in lettuce-leaf bikinis” or whatever outfits for PETA. This is more freak ‘em out than make ‘em want to fuck you, which is appropriate, because animal testing is horrific and should be treated as such. I take issue with the subject of the testing being a nearly naked woman. The female body is 100 percent commodified in Western society, and I don’t think that this campaign recontextualizes it enough to desexualize it, which is to say, as awful as the tests the “scientists” are simulating performing on her, I see “naked lady” before I see “human-as-animal test subject,” and that bothers me.
I wonder how much PETA has ruined the shock value of substituting a human body for an animal’s. PETA uses conventionally attractive (by Occidental standards) female bodies in varying states of undress for essentially every campaign; is it PETA’s fault now I can’t look at this girl without thinking about all the meat-eating, leather-wearing celebrities in the “I’d rather go naked than wear fur” posters, or women wearing only saran wrap? I hate animal testing, but I also hate the exploitation of any body. On the other hand, how many of the products I slap on my face every day exploited animal bodies before they got to my makeup case?* Because you worked with a performance artist, I think you do win this one, Lush. Sign the petition!
This is pretty horrific, but in an avant-garde kind of artsy way. I mean, just looking at these images is grossing me out, but I can’t stop. Oh those activists, always putting themselves on the line for their causes. And hey, look how much attention and signatures it garnered (nearly 200,000 as of Wednesday night)! Yep, here’s the deal — I’m into it. As long as I don’t have to be the one in the store window, yo.
Isn’t it crazy how art will bring out such intense emotion?! Isn’t it great to really FEEL something? So tell us, what do you guys think? How does this make you feel?
*Actually none, I am a careful makeup consumer.