vegansaurus!

02/08/2011

Ad Beat: New Zealand commercial “parodies” crush videos  »

So here’s the offensive New Zealand’s Next Top Model commercial that’s got the country abuzz—you can watch it, no real animals are crushed:


[can’t see the video? Watch it on vegansaurus.com!]

I know some people got upset when I criticized an ad recently so to them I say, beware!: things are ‘bout to get critical! I think the first thing you notice is what a CRAPPY commercial it is. To think someone paid for this! I’m not sure where they squandered the budget for a decent director but it certainly didn’t go toward editing.

On to the real issue, people are PISSED about the commercial’s reference to “crush videos.” As you dedicated readers know, Congress recently passed a bill to ban crush videos in the U.S. Thank god. I had never heard of crush videos and I wish I still hadn’t. It’s a truly despicable phenomenon. Animal cruelty is bad enough, but when someone truly derives pleasure from it? It’s almost too much for the heart to handle. It makes me question humanity and wish everyone would, I don’t know, DROP DEAD.

Wait, genius idea: take something super offensive, deplorable and illegal* and make light of it! This is a recipe for success! Let’s brainstorm. I’m imagining a photoshoot with Kewpie dolls in crotchless panties—it could be for the next Rock of Love! So edgy. Or maybe McDonald’s could do a “my factory-farm friends” toy seriesthose Happy Meals would fly off the shelf! There’s no shortage of awful things that happen in the world so really, the possibilities are endless!

Go to Change.org if you’d like to read more and sign a petition to get the commercial cut.

*Not everywhere, but you know what I mean.

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