vegansaurus!

10/25/2012

Label me delicious: Bites of Bliss superfood treats rule!  »


As a high raw queer vegan, I think about labels a lot, how they’re helpful and also kind of complicated. Labeling a product vegan is a bold visibility move, and I like that. I’ve seen entire Facebook photo albums devoted to highlighting explicitly vegan products. It’s actually really validating, like, WE BUILT THAT, but less offensive because we’re talking about the vegan movement and not political tomfoolery. I do worry that overtly vegan labels might scare people away from trying vegan things for the first time. If all apples had huge VEGAN stickers on them, do you think everyone  would still buy them? No, they’d protest until McDonald’s finally took the stickers off, uniformly chopped the apples, coated them in chemicals, and made them into a “pie” or something.


As the Vegansaurus raw correspondent, I get the privilege of seeing a lot of products’ labeling, and that has me thinking—doth the label maketh the product? The short answer is no, but when it comes to labeling raw vegan products, I’m convinced certain labels really do help make the sale, aka trip to my tummy. Alerting consumers that your product is raw, vegan, gluten-free, soy-free, agave-free, dairy-free, and contains no GMOs is pretty much required if you want to party with the elite raw vegan foods crowd.

If the above description sounds absolutely incredible to you, then you’re in luck: I just tried Bites of Bliss, and they’re really delicious! I tried the goji berry, carob almond butter (you know there’s a chocolate-free label they wanted to slap on but were too scared of the raw chocoholics seeking vengeance. Best to downplay that particular feature!), and my absolute favorite, pineapple coconut with chia seeds. I haven’t had a piña colada since the early ’00s, but holy tropical fruit, this is truly delicious! It tastes creamy and it’s just the right ratio of pineapple to coconut.


The ingredients are delightfully simple: raw dates, raw walnuts, raw pineapple, unsweetened coconut, coconut nectar (yeah, EFF agave, that higher-glycemic sweetener!), raw chia seeds, and coconut oil—all organic, of course, and the taste is HELLA TROPICAL! I can almost feel the ocean tide and hear someone offering me bathing-suit-optional snorkel lessons. This product is a winner! Get it online and in select Bay Area health food stores.

Do you care about what’s on the label of your raw/vegan products? For research purposes it’d be rad hear about it in the comments!

This is Sarah E. Brown’s latest post! Read more by Sarah on Vegansaurus, and visit her personal blog, Queer Vegan Food.

[images via Bites of Bliss]

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