Pro or con: L’Oréal buys Urban Decay »
Vegansaurus loves makeup, though we of course only support vegan makeup companies, because duh. Urban Decay makes vegan makeup that is high quality and totally gorgeous; wearing it makes you look and feel fantastic, for reasons both superficial and profound.
Today, however, devilish old L’Oréal announced that it has acquired Urban Decay. Now, Urban Decay has been owned by luxury brands LVMH and the Falic Group, before being sold to a private equity fund, so it’s not like it’s been sitting alone on a pedestal making sparkly vegan eyeshadow since 1996. And L’Oréal did partner with the U.S. EPA earlier this year to work on eliminating animal testing, however hard you have to side-eye the world’s biggest cosmetics conglomerate promising no more bunny torture to make mascara.
Companies need capital to keep going. We want Urban Decay to continue to produce its wonderful products, create new ones, and make us all pretty without harming animals. A notoriously wicked parent company doesn’t mean all the brands under its umbrella will be wicked, too. What do you think? Will you still buy Urban Decay? Could this push L’Oréal toward ending its animal-cruelty practices sooner? That’d be the best outcome, but how realistic is it?