vegansaurus!

02/28/2013

Update: HSUS is totally going to win that National Pork Producers Council lawsuit  »

imageRemember in September, when we talked about that lawsuit that HSUS co-filed with a pig farmer against the National Pork Producers Council? It focused on a “creative” use of fees paid by pig farmers to ostensibly pay for the licensing rights to “The Other White Meat,” but which actually disappeared in a back-room deal. HSUS alleged that “NPPC charged pork producers twice: once to make The Other White Meat successful, and again to pay for the value of that success.”

Park Wilde of U.S. Food Policy updated us on the lawsuit this week, and it is not looking good for those sneaky NPPC jerks. Per some newly unredacted documents pertaining to the sale of the slogan—which, remember, has been funded by mandatory fees paid by pig farmers through the pork checkoff program—there was never any other buyer for “The Other White Meat” but the NPCC, and moreover, they knew that no one else would ever want it. It wasn’t worth the $36 million that with interest over 20 years amounts to $60 million paid by the pig farmers (who, again, didn’t agree to this deal, didn’t want this deal, didn’t have any involvement in this deal besides funding it), and now everyone knows it.

It appears that pork checkoff program monies have been used for almost entirely shady purposes. What got HSUS interested in them was their suspected illegal use for lobbying against animal welfare initiatives that HSUS has been pushing for years. This revelation about “The Other White Meat” is only one gotcha, but it’s a big, obvious one. The dirtiest corporate secrets are always in the accounting, right? Tsk tsk, NPPC.

Take a look at the unredacted document at U.S. Food Policy. I can’t wait to see how those 100 percent anti-animal-welfare jerks at NPPC are going to respond. I hope it’s more whining and accusations of bullying!

[Photo by Giang Hồ Thị Hoàng via Flickr]

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