Ike’s takes Los Angeles! »
Ike’s secured the Westwood spot after a campaign on Facebook that encouraged fans to email the property owner, asking her to rent the space to Ike’s after Subway’s lease expired. It was a risky move that Shehadeh admits could have backfired. “If she was going to get mad, she wasn’t going to rent to us anyway,” he said.
Instead, Shehadeh said, the landlord was impressed when she was flooded with 1,000 emails in favor of Ike’s. Such passion…for a sandwich shop? Soon the deal was signed.
The rest of the article is mostly about James’s relationship with his reportage of the saga of Ike’s in San Francisco, which is significantly less interesting. The point is: Congratulations L.A., the king of vegan sandwiches is coming to you! Viva Ike’s!
[photo by digiyesica via Flickr]