vegansaurus!

06/01/2011

Ad agency is totally awesome, auto-corrects monkeys out of scripts!  »

Megan Rascal on the ad beat again! This time with GOOD news! Agency BBDO New York has employed a new strategy to prevent their creatives from using monkeys in advertising: auto-correct!

The agency has installed an auto-correct function on all office computers that detects whenever words like “monkey” or “ape” or “chimpanzee” are typed. This sentence then appears automatically: “…who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write. Don’t let it happen.” The note then links to NoMonkeyBusinessOn.tv.

I’m glad some agencies take animal “actors” more seriously than that Chrysler commercial with the invisible monkey “fix.” As the article points out, BBDO has used plenty of monkey “actors” in the past but so what, I used to eat bacon! We all did stuff in the past! It ain’t where you’re from, it’s where you’re at.

Sorry for all the quotation marks but I just can’t actually call an animal an actor. The idea is just so ridiculous. Quotation marks are fun, anyway. I like to add extra when I’m emailing—just to keep everyone on their toes! You should try it! Just ask people how their “mom” is or how that “job” is going. People really like it!

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