vegansaurus!

06/10/2011

Interview with Susan from The Breakroom Cafe! Plus, they’re serving VEGAN BRUNCH!!  »


Have you ever wondered how one of your favorite vegetarian restaurants got their start? Here’s the story of The Breakroom Cafe in downtown Oakland! Susan, a 10-year veteran of working in bars and restaurants (and a kick-ass, awesome girl), and her partner Jason, a former department store manager (and all-around really cool guy), dreamed about opening a vegetarian restaurant and went for it! Coming up on the fourth anniversary of The Breakroom, Susan and Jason reflect on starting their veg business.

Vegansaurus: What was your opening date?
Susan: July 14, 2007. You were there, Anne! I think you just happened to be walking by or something, and you saw we were finally open. I remember us forcing all these free pastries on you.

What made you want to start a vegetarian restaurant?
While living in Cleveland, I always fantasized about moving to another state and running a vegetarian restaurant. After moving to Oakland, I served at a vegan restaurant for a few years, where I learned that there was definitely a market for vegetarian food out here. While browsing Craigslist, Jason found a space available, and voila! To be honest though, I thought this place would be more of a coffee shop that sells veg sandwiches. It turned out to be a sandwich shop that sells coffee.


Where do you draw inspiration for your menu items?
I guess it’s different for each menu item. I remember loving Sloppy Joes as a kid. Remember that Manwich stuff? Loved it! And since becoming vegetarian at 16, I had a craving for it, so I knew we had to have a vegan Sloppy Joe on the menu.M ost of the menu items are veg versions of familiar standard American sandwiches that people may miss eating since becoming vegan/vegetarian.

What’s your most popular dish?
It’s a toss-up between the Meatball, Club and Turkey/Bacon.

If your Sloppy Joe sandwich was a song, what song would it be?
Maybe "Cool It Now," that New Edition song—for those that think it’s too spicy!

Tell us a funny story about an unwitting omnivore who ordered one of your veg sandwiches.
None specifically comes to mind, but there are those that just don’t understand the imitation meat concept. We’ve had people say, “So when it says bacon, it’s not really bacon?” We say “nope,” and the next question is, “But what about the Ham & Swiss sandwich? That’s real ham, right? We answer “No,” and then they move on to questioning the “turkey.”

I noticed that there’s a cock on the front of your building, what’s up with that?
I guess the owner of the previous business Zodiac Desserts put it there. I didn’t even notice it until a few months after we bought the business, a friend and I were walking by the shop and we both noticed it at the same time. I was like “Where the hell did that rooster come from?”

If you could give one piece of advice to someone who wants to start a vegan business, what would it be?
Make food that NON-vegan/-vegetarians will like, and make them believe they could survive not eating meat.

This is Laura here and I just want to chime in because Breakroom just started doing Sunday brunch! It’s from 9 a.m. to 2 p.m. and it’s the BOMB! A huge plate of potatoes, veggie ham, tofu scramble, fruit, AND french toast for like 10 bucks! You’ll be full for days! MORE VEGAN BRUNCH IN THE EAST BAY, Y’ALL!!! Oh, and here’s a shitty camera phone picture because I love you:

Uh, and you can check out their Facebook page for more updates and better photos!

Breakroom Cafe: 300 13th Street, Oakland. (510) 836-3864. Mon.-Fri. 10 a.m. - 3:30 p.m., Sun. 11 a.m. - 2 p.m.

Anne Martin is an eater of free pastries and a lover of veg restaurants. She is a Ph.D. Candidate at UC Berkeley’s City & Regional Planning department, and is a member of the Berkeley Organization for Animal Advocacy. When Anne is not researching or eating vegan Hearty Bagel sandwiches at The Breakroom, you will find her volunteering with Harvest Home Animal Sanctuary.

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