Forbes names vegan food a top food trend of 2013!  »


Go Forbes! Now I know we will get some people like, “trend? TREND?” but we consistently have been seeing veganism as a “trend” in the last half a dozen years AND if we’ve learned anything from beets, many things that start as trends, become menu staples. So! Here is what Forbes has to say!:

High-end Vegan
"The new wave of veganism is more about health than animal welfare," says Mike Thelin, co-founder of Feast Portland. "For better or worse, this is why it will have more staying power." Witness the rise of such eating plans ("diets" seems too limiting) as Vegan Before 6 and the China Study. Chef Tal Ronnen opened L.A.’s vegan restaurant Crossroads after catering vegan for celebrities such as Oprah Winfrey and the wedding of Ellen DeGeneres and Portia de Rossi. Now he creates artichoke "oysters" (pictured) with artichoke puree, crispy oyster mushroom and kelp caviar and "crab cakes” composed of hearts of palm, apples, and beets, with nuts refined into non-dairy cheeses. Matthew Kenney of M.A.K.E. in Santa Monica does similarly photogenic dishes and has a cooking school to back it up. It’s not just a west coast thing: Chef Jose Huber of the Amway Hotel Collection in Grand Rapids, Mich. goes vegan for a month each year to taste test recipes such as a cauliflower steak.

Fine, a lot of people follow vegan “meal plans” for health but that’s better than nothing and I have seen many people start out for health and eventually get to the animal rights reasons. Because a lot of people aren’t even aware of what happens to animals used for food but once you start reading about reasons to be vegan, that stuff is going to come up!

I really couldn’t be happier that Forbes is down with veganism. Now the riches will be all up on it and make us even more yummy restaurants!

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