vegansaurus!

08/02/2011

Guest post: Mercy For Animals calls out those jerks at the Milk Board  »

About a week ago, I was working in my lab when one of my fellow scientists started asking me about the articles I’ve been writing about the sexist milk debacle. This scientist is originally from India and is vegetarian. We started discussing the differences in milk products in India versus those found in the United States, and how the milk itself is collected.

I was floored by his comments. It’s well known that cows are considered holy in India, and that they are respected creatures. But my colleague told me that they collect milk from their cows “respectfully” and that the local communities came together and created almost a “milk co-op.” No competition, no harmful conditions, and pretty expensive milk.

I felt stupid explaining the methods widely used in the United States after hearing that. I was embarrassed to explain the concept of veal. I felt rude talking about “rape racks.” I felt mortified explaining all the reasons milk is so cheap in this country.

After hearing all that, my colleague decided that he would not consume dairy any longer. The next day, I saw him sipping a little container of soymilk. Six days later, he told me he was still sticking with it, and asked about non-dairy ice cream options. My favorite part about this story is that it just took the truth. He listened, he understood, and that was it.

Mercy for Animals (MFA) decided to create a vegan spin on the sexist milk ads that we’ve been vomiting over for the last few weeks. The MFA ads show ladies holding blood-splattered milk cartons (which instantly reminded me of this ad for Dexter), stating “PMS? No, I’m livid with milk industry for abusing and killing cows.”

The ads are meant to “set the record straight about the milk industry’s true relationship with the female reproductive system,” according to an MFA blog post. The ads will run in Ms. magazine, the feminist magazine that headed up the change.org campaign that helped get the original milk ads removed.

A few weeks ago, the Milk Board responded to the criticism of their idiotic ad campaign by taking down their website everythingidoiswrong.org and replacing it with gotdiscussion.org, which displays carefully selected comments from their supporters and critics. Despite the unrelenting voice of many animal rights organizations, as well as individuals that commented on the Milk Board’s Facebook debate, the new website lacks representation of such comments. So, it should be interesting to see how the Milk Board responds to the new Mercy for Animals campaign. We can only hope they won’t take legal action like they did when PETA did essentially the same exact thing.

Elysse Grossi is a scientist, a health educator, a vegan food fanatic and a co-owner of Sweet Cups, based in the East Bay. She’ll gross you out with her other blog, Under the Microscope. Laugh at her boring life on Twitter.

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