Share the new anti-dairy BART ads, you could win awesome vegan prizes! »
As you may have heard, the Factory Farming Awareness Coalition won free ad space on BART for the third year in a row! Congrats, you guys! In part thanks to many of our readers voting I’m sure. Well, the ads have launched! And they are already getting some nice coverage.
This year, I actually helped with the ad concepting and copy a bit. FFAC wanted to target dairy, including an ad taking aim at the role of dairy in the CA drought. They were inspired by this Mother Jones post showing just how much water goes into various dairy products. The shower idea came because, like us vegans continue to lament, it’s ridiculous how the water conservation agenda focuses so much attention on things like turning the water off when you brush your teeth or watering your lawn at dawn but they neglect to inform people about the impact of meat and dairy on the water supply. Meanwhile, avoiding those products would make a HUGE impact in water conservation. Not that the other suggestions aren’t good, but they are so minor compared to resource-suck that is animal agriculture.
Here’s the other ad, a gentle alert to the fact that dairy cows have to have babies to produce milk—and those babies aren’t hanging out with mom if people are drinking the milk. It doesn’t go all the way to the veal industry relationship but just connecting the dots for people about mammals…milk…babies…is important. I have conversations all the time with non-vegans who are completely unaware that dairy cows don’t just constantly produce milk without being impregnated. Actually, if we’re being honest, I didn’t really know that before I started looking into veganism. I mean if you think about it, it’s like duh, but we are just so distanced from food sources that people don’t even think about the logistics of it all.
However! It’s not all doom and gloom in this post! FFAC wanted me to inform you that they are holding a little Instagram contest for the ads and the prizes are SO EXCITING! There’s a contest for each ad. It doesn’t appear that you need to post an actual photo of the ad in the station, but just the ad itself. You do HAVE to follow @ffacoalition's IG account though. More details:
Drought Ad: From now until September 19th, post the Drought ad on your Instagram account, tag @ffacoalition and hashtag it with #ffaconbart, and you could win a three-month subscription to either the Vegan Cuts Beauty Box OR the Vegan Cuts Snack Box! Winner’s choice!
Calf Ad: Starting September 21st and ending October 5th, post a pic of the calf ad on your IG account, again tagging @ffacoalition and hashtagging #ffaconbart. For this one, you could win a $50.00 gift certificate to Vegan Essentials! That’s ONLY my FAVORITE store EVER.
The super official rules are here but that’s the basic need-to-know. Nice prizes, right?!
Has anyone seen the ads irl? TAKE A PICTURE FOR ME! I want to see it “in situ” as us ad folk say. I’ll be your best friend!
Help spread veganism on BART in under 10 seconds! »
Dude, this is very exciting. It’s an opportunity for vegan outreach group Factory Farming Awareness Coalition to get $40,000 in BART ads for FREE!
Here are the details:
The BART Blue Sky Contest, which awards over $40,000 worth of ads to the top three nonprofits that get the most votes on Facebook, is happening right now. The Factory Farming Awareness Coalition is going for a three-peat this year!If you’ve dreamed of seeing pro-animal messaging on BART, this is your chance! This contest is an unprecedented opportunity to expose over 300,000 people per day to the impact of factory farming on animals and the environment.
Take 1 minute to vote, and please share with all your friends on Facebook!
Help FFAC get better ads on BART! »
FFAC needs our help again! Now they’ve won another $50,000 of free advertising on BART, they need fresh new ads! They’ve got an Indiegogo campaign up now to raise money to pay for professional graphic design. They’re looking to raise $2,000.
High-quality design will give our ads maximum visual punch and allow us to relay our message clearly and effectively.
Any additional money raised will go towards our educational outreach program, to train more presenters and reach out to new audiences.
Want to see super-slick pro-animal rights ads on BART? Throw a few bucks FFAC’s way. The Indiegogo campaign is open through July 15, and they aren’t quite halfway yet.
ugh is this quid pro quo? http://www.indiegogo.com/projects/factory-farming-ads
It’s time once again to veganize BART! »
Last year your votes helped place some great ads from the Factory Farming Awareness Coalition on BART. Now you can help FFAC get a new round of free BART advertising this year by voting again via the BART Blue Sky program Facebook poll.
Voting closes on Sunday, May 12, and the top three finishers will receive $50,000 worth of BART ads in stations and onboard trains. All voters can also enter to win a $500 Clipper card.
If you want to see more ads like this during your commute, get clicking! Help out FFAC and promote cruelty-free living.
[BART photo by Thomas Hawk via Flickr]
BART Blue Sky wants your vote! Let’s help veganize BART! »
Vegansaurus loves public transportation! Sometimes in theory, mostly in practice. Some of us spend upward of seven hours a week on public transportation, half of that on good old, smelly old BART. And yes, we have our music and yes, we have our reading material and yes, we have our people-watching, but what we could really use are some non-insane onboard ads. (Insanity Wolf for Kixeye was funny the first time only.) Here is your chance to help us make things nicer for us and the animals, hooray!
BART Blue Sky is holding an ad contest to benefit one of their nonprofit partners, which include the Coalition to Fight Factory Farming, the Center for Urban Education about Sustainable Agriculture, Earth Justice, and the San Francisco Vegetarian Society. All you have to do is vote, via Facebook, for the nonprofit of your choice, and you could win a $500 Clipper card, a folding bike, or a $100 BART card. And if you don’t want those things, maybe vote anyway, because the three nonprofits that get the most votes will win nearly $45,000 worth of free advertising space on BART!
One vote per person, and the contest is open through May 4. Tell your friends! Vote for some awesome vegans!
[photo by Austin Cross via Flickr]