Win a year’s supply of mock meat AND learn how to cook it with Beyond Meat!  »

Can’t see the video? Watch it on!

Blame it on my multi-year stint as a raw foodist living and working at a raw vegan retreat center, but in my late twenties, I still don’t really know how to actually cook many vegan things, especially plant-based meat! 

That’s why I’m SO EXCITED that Beyond Meat has created a cooking show specifically to show us how to cook their plant proteins: Caitlin’s Kitchen! Major disclaimer: my favorite (and only!) vegan brother Asher Brown directed this series and shot it at his vegan film studio, Pollution Studios. AMAZING! [Ed. note: dang, the Brown family is a vegan powerhouse!]

Apparently I’m not the only one unsure of how to use plant meat, because Beyond Meat gets SO many questions regarding how to use their products on the reg, so they were like, “hey why not show the world how our own chef prepares our recipes for trade shows, events, etc!” Makes sense to me!

Beyond Meat’s main chef, Caitlin, is going to expand the series beyond just how to prep Beyond Meat, including showcasing her expertise in other areas such as how to cook vegetables, how to make delicious marinades, party planning tips etc. AWESOME!  You can watch the current episodes on Youtube!

Do you want to learn how to cook something specific? Because Beyond Meat reps say we can ask Caitlin questions via Twitter by using the hashtag #AskCaitlin. Beyond Meat will come back with a fun video to answer! (you’ll basically be famous.)

What questions have you been dying to know about cooking faux meat? I know I have a million, like how do I make vegan pigs in a blanket without starting an oven fire? 


You can now enter to win a one-year supply of free Beyond Meat during the second-annual CLUCKtober! Just post your favorite Beyond Meat recipes tagged #CLUCKtober, either emailed, Instagrammed, or tweeted. Find details and enter here.

[Ed. note: A year supply? You could be Scrooge McDuck-ing in all that faux chicken!]


Coupon alert! Buy one, get one free from Beyond Meat!  »

imageJust sign a pledge not to eat chickens (EASY) and Compassion Over Killing is gonna hook you up with a buy one, get one free coupon for Beyond Meat! There is NOTHING not good about this situation. Except first you need to get off your ass and go to a store (HARD). But otherwise, WIN!

We know you guys don’t eat chickens but you can still get a coupon AND you should share this with your chicken-eating friends! You can share it with this NYT piece: Fake Meats, Finally, Taste Like Chicken. DARE them to try it. 


Spotted in NYC: Beyond Meat vegan chicken at Fresh&Co!   »


I’ve been eating at the Fresh&Co. on 29th and Park for several months now (quinoa bowl, represent!) and totally didn’t notice this until today—they carry Beyond Meat chicken! Huzzah! You prob already knew, but in case you didn’t, I thought I’d give you a heads up. Because I am so nice to you.


Take a peek inside Beyond Meat’s headquarters! Plus, coupon for Vegansaurus readers!  »

Vegan meat substitutes are officially taking over the world right now, at least according to The New York Times, Fast Company, and my tummy

I recently visited LA, and while I was in town posting pics of enormous gluten-free vegan pretzels from Sage, Beyond Meat messaged me on Instagram notifying me that I was selected as the “fan of the month,” and invited me to visit their office in El Segundo! What an honor! Of course I accepted their invitation!


Vegansaurus’ Sarah and her brother Asher visiting the Beyond Meat offices in El Segundo.

The Beyond Meat staff was so incredibly welcoming and friendly! I love it when vegan companies are as epic towards their fellow human beings as they are towards non-human animals. Let’s just say the warmth and idealism was brimming over throughout the sunny, El Segundo open-floor plan office. I love that Beyond Meat is doing a campaign to reduce meat consumption by 25% in the next 20 years!

Other office highlights: I got a Beyond Meat t-shirt, I met an adorable puppy named Winnie, and got to see the talented Beyond Meat chef cooking up some new products that are too top secret to mention here!


Winnie, the cutest office dog ever, plays with the Beyond Meat family.


Vegansaurus’ Sarah making beef-free Beyond Meat with her vegan brother Asher in Echo Park!


Beyond Meat Beef-free crumbles are so delicious in pasta sauce!

After Beyond Meat showed me their great office and gave me and my brother a bunch of beef-free crumbles and chicken-free strips, I served Beyond Meat beef-free crumbles to a bunch of omnivores in the form of pasta sauce. Everyone thought the product was delicious! Beyond Meat’s team also told me some top secret details about new products coming out, and while I’m not allowed to spill the beans, OMG, you guys, this is a very good time to be a plant eater!

Beyond Meat is available at select grocery and health food stores nationwide.

EXCLUSIVE: Vegansaurus readers can get a $2 off coupon by clicking here!


The amazing new vegan goodies from Natural Products Expo West!  »

Alternative title: How the West Was Won

I don’t even know where to start. I spent my entire weekend at the Natural Products Expo West in Anaheim, CA (for a good time, search #vegansatexpo on Twitter and Instagram). It was like being at summer camp! I met so many people I follow online, or vice versa, and I ATE ALL THE FREE (!!!!!) FOOD (mostly ice cream, which you wouldn’t be able to tell by these photos, but it’s true). Rather than going into extreme details about each and every thing I tried (that’s what follow-up posts are for!), I figured I’d give y’all what you really want: FOOD PORN. 


In all my excitement about Mr. Dewie’s, I forgot to take a photo (thanks for sending one, guys!) The owners were so generous, and let me try EVERY FLAVOR. They were all good, but this caramel almond was my fave! The cashew milk is so delectably rich! There are also a few flavors made from almond milk, which totally ruled. 


Gardein’s new Fishless Filets were a definite star of the Expo. Flaky, “fishy,” crispy… NAILED IT! And the cute little samples they passed out were served with Follow Your Heart’s Tarter Sauce. It was a match made in vegan heaven! 


I’m embarrassed to say how many samples I had at The Piping Gourmets booth, but let’s just say I did EXTRA research and the results were unanimous: their gluten-free, whoopie pies are AMAZEBALLS. My top picks were the chocolate with mint and the chocolate with raspberry. 


This is one of FOUR new flavors of Phoney Baloney’s Coconut Bacon. They were all stupendous!!! This “apple fennel” flavor really stood out to me. I’ll be throwing this in tofu scrambles, fo’ sho’! 


Do you know who the Spork Foods sisters are? They’re about as cute as can be, and man can they make some tasty pancakes! Jenny and Heather are the official ambassadors for GO Veggie! Foods, and made blueberry cream cheese pancakes with the GO Veggie! plain cream cheese. Delish! 


Edward & Son’s Native Forest has SO many awesome new products coming out. This is the first ever organic jackfruit! A few other new items I’m excited about are the organic coconut milk powder, and organic sweet potato flour! I can’t wait to play around with those. 


The Sophie’s Kitchen “vegantoona” was another Expo fave of many of the vegans I talked to. Made from pea protein and konjac root, this “toona” has a really unique taste and nails the catfood-esque consistency of the “real thing.” Plus, it’s shelf-stable, so guess what’s going in my earthquake kit? 


I would be remiss if I didn’t mention Beyond Meat’s ”Taco Beyond” booth. I already raved about their new Beef-Free Crumbles in a previous post, but this was just SO RAD! And why isn’t it a real thing??!! 

As I said, there is NO way I could cover every product I saw there (and, sadly, I didn’t see everything!), but these are some of my favorites. I will definitely write more in-depth about some of these, and others that I left out. ESPECIALLY MORE ICE CREAM! 


New Vegan Product Alert: Beyond Meat Crumbles!!!  »

Let’s get ready to CRUMBLE!!!!!!

You know how Beyond Meat chicken-free strips make you want to joyously do the chicken dance down the aisles of Whole Foods singing their praises? Enter Beef-free Crumble, stage left. WOOOOOT! 


Beef-Free Crumble “beefy” flavor. “Without the Bull” GET IT?!?

Bonus that they are both GLUTEN FREE and SOY FREE, thanks to the power of pea protein! 

I was lucky enough to go to the Beyond Meat headquarters for their holiday party in December, where Chef Dave Anderson, owner of the late Madeline Bistro, showcased the Beefy Crumble in a Shepherd’s pie. Holy beefless-roni, it was good! 

Don’t feel like seasoning these little love crumbles yourself, no problemo!! Beyond Meat’s got you covered for a lazy taco night with the Beef-Free Crumble “Feisty” flavor


Beef-Free Crumble “Feisty” flavor: killing it in tacos without killing anyone.

I don’t think there are enough exclamation points to truly show how excited I feel about this. (See what I did there???)

Find out where you can buy these beef-freelicious crumbles, NOW!  (If you’re in the LA area, go to Viva la Vegan to get yours!) 


Beyond meat is beyond delicious!   »

Ahahahaha! You are gonna have to forgive me for that title, it’s late! I want to be watching 30 Rock on Netflix, but I can’t rest until I deliver the news about Beyond Meat!

I’m super into it. Here’s the deal: it’s very chicken-y, so if you aren’t into faux meats, you probably won’t be into it. I on the other hand, love faux meats, as I didn’t go vegan because I hated the taste or texture of meat, and sometimes I miss it. So there! [Ed.: And it freakily shreds like real dead animal! So amazing! And I think the texture is better than Gardein… less, rubbery? Or something. And almost like, grisly and fatty! YUM.] Anyway, Beyond Meat reminds me of Gardein, except it’s gluten and nearly grain-free.* This is good news for me, because grains tend to hurt my stomach. Also, it’s not pre-seasoned! I’m into this because I like cooking so much so, that I want to season everything myself! Those Gardein chicken strips are ever-so-slightly seasoned, but seasoned nonetheless.

However, Beyond Meat isn’t available to buy pre-packaged like Gardein yet; I’m keeping my fingers crossed though. Oh yeah, I met the creators and they are super cool! We took a picture together, maybe one day I will see it on the internet; man, I hope I was sitting up straight and not blinking.

All grilled up and ready to be consumed by the masses me!

In San Francisco, I’ve spotted Beyond Meat at the Haight Street Whole Foods and Source restaurant! You know, my place of work. We got a couple bags to try out and luckily the chef is into it! So we’ll get a large shipment on Monday, and we’ll have it in specials or you can request to replace it for ‘cluck’ in any regular menu item. Isn’t that exciting? Your very special day to try Beyond Meat is coming! Let us know what you think when you eat it, I can’t wait to discuss!

[Ed.: It should be at all S.F. Bay Area Whole Foods by the end of next week. I purchased it in Redwood City and in San Rafael in their curry chicken salad in prepared foods—this is the only way I’ve seen to purchase it retail—so I’m pretty sure it’s errywhere! Oh, and here’s there rapidly expanding list of places to buy it!]

*Beyond Meat contains the grain amaranth.


Bay Area! Try Beyond Meat this week at Whole Foods!   »

Beyond Meat, the vegan chicken meat that’s more real than the real thing but not dead so fun, HAS ARRIVED!! Sample it this week at the following San Francisco Whole Foods stores:

Monday, June 11th: Franklin store (11:15am-12:30pm); Haight store (4:15pm-5:30pm)
Tuesday, June 12th: Potrero store (11:15-12:30); Noe store (4:15-5:30)
Wednesday, June 13th: SoMa store (11:15-12:30)

And then, look for it in the prepared foods cases* it looks like Whole Foods is gonna start making mad deliciousness with it! This stuff is freaky realistic and I think maybe it’s meant more for meat eaters but we gotta support because 1) vegans gotta be all up in it and 2) we love to eat! Hopefully if it gets crazy popular, it can be used to feed people in developing countries a healthy protein for cheap and people will start grilling this shit up on 4th of July and chickens will get to be happy and goofy and take dirt baths and lay in the sunshine and just not give a cluck! SO yeah: eat it, spread the word, make it happen. 

*I don’t think you can buy it like, in the frozen or fresh sections yet… but maybe soon??

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