Jay Z and Beyonce take on vegan diet challenge!  »

imageThis pic is too cute

Yesterday, the vegan internet and my Facebook feed was a flutter with some super great news: Jay Z and Beyonce are embarking on a 22 day “plant-based” diet challenge! Jay Z shared the news on his blog:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

I will let my friend Marco explain the benefits of a plant based diet here.

How excited am I? SO EXCITED, I’M PHYSICALLY UNCOMFORTABLE! And socially inept, but that’s an every day thing. So, do you think Beyonce is going to show up to Blossom in one of her many fur coats? That might be as awkward as it is cruel. But I think a vegan diet is a great start and cutting out non-vegan food is maybe the biggest barrier for people when they think about what veganism means. Plus this brings a ridiculous amount of exposure to veganism!

People sometimes dismiss our posts about veganism among celebrities but it really does raise awareness tremendously, whether they remain vegan or not. And it normalizes it! Making it less intimidating. I am all for celebrities adopting any part of the vegan lifestyle.

Finally, check out Beyonce’s Instagram of her day 2 meals:


Not bad! But what I especially like are the “maybe I’ll try a vegan diet too!” comments. That, my friends, is what I’m talking about.

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