Here’s a brand new commercial from Mercy For Animals. It launches today in NY, Chicago, and LA on MTV, VH1, and Bravo, and then also nationwide on HULU. 

Say word? MTV, VH1, Bravo and HULU? That’s a big deal! What do you think? Is it good enough to represent us on the mainstream stage? Will it turn-off meat eaters or open some minds? Furthermore, do you think advertising in the mainstream media is a necessity or could it be bad for the veggie and AR movements? Or what? Discuss!


Is the world scared of veganism?  »

Can’t see the video? Watch it on!

Came upon this video from the Vegan Society recently and I got to say, I’m into it. I know lots of people get touchy when you compare animal suffering to human suffering, but it’s not really comparing the suffering, it’s juxtaposing radical ideas and societal movements people said were improbable or downright impossible. I know it’s also comparing injustices, but it’s not saying such and such is a greater injustice than something else. It’s just like, a faction of people opposed this and were actually able to change things.

People often can’t seem to understand that kind of thing though. It’s like my example* I’ve given in the past, about how it feels to be vegan in an omni world:

They get mad AT ME for being vocal about my veganism, and I’m like, OK, what’s something that actually upsets you? How about sex trafficking? What if sex trafficking was in your face every waking hour and everyone you know and love isn’t just compliant, they are standing in a line leading out of the brothel eagerly awaiting their turn.

I told this to a (very smart) omni friend and she was like, I don’t think that’s a good example to gain empathy from omnis because people will reject the idea that animal suffering is the same as human suffering. I’m like…? I didn’t say the SUFFERING was the same or even similar, I didn’t say anything about suffering at all. I was relating the experience of opposing animal suffering in a indifferent world to something I think most omnis actually do strongly oppose, i.e. sex trafficking. How does that message not make it through? It’s not like I’m calling factory farms the animal holocaust, I’m trying to relate two experiences to build understanding. Sigh.

*Self-quoting is the new reading.


Here’s a commercial from Animals Australia about factory farming. The video is 11+ minutes but the commercial is at the beginning in the very first two minutes (it’s for movie theaters, there’s a shorter version for TV). It’s kind of the craziest thing I’ve ever seen…but I’ll admit, it totally made me tear up. Nothing too graphic, just, like, bittersweetness. Though the rest of the video may be more upsetting.

They are trying to get this commercial to run on TV all over (the world?) tonight! You can help by donating on Now, tell the truth, did you cry?


Mayim Bialik is a young vegan mom doing her thing!  »

Above is a new PETA ad starring fabulous vegan Mayim Bialik. It’s pretty cute. Here’s a little interview to go along with it:

[Can’t see the video? Watch it on!]

Go Blossom! Do the damn thing, girl. As you know, she’s coming out with a vegan cookbook soon. It’s said to be very family-oriented. I like this whole vegan-family schtick she’s got going! Do we have other stars like that? Stars that are all about vegan family values? Vegan Family Values sounds like a really terrible public access TV show. Unless it was all about piglets cuddling babies, that’s solid gold.

But yeah, we should be promoting veganism as a whole family thing, not a get-skinny-quick-for-your-next-movie-role thing or an “oh, the idealism of youth,” thing.



Dude, this commercial is so great. Before everyone bitches about how Silk is wack and Dean Foods is the worst, I just want to say 1) I AGREE OKAY? and 2) Still, this shit is just good for veganism. It makes cow’s milk look gross, which it is, and makes almond milk look delicious, which it is. And I kinda want to get in a sexy sandwich with those two dudes, especially the one who looks like Weiner Dog. He’ll be both breads and I’ll be the ranch dip and marshmallow fluff. SANDWICHES DONE RIGHT.

Anyway, I’m not one for the ad beat, that’s all my girl Megan Rascal, but I’d say this is advertising done right, and so let us SPREAD ITS GOSPEL, MAD MEN-STYLE.*

*I think that means we sleep with it and don’t do our jobs and get drunk. I like!


You know me, always on the ad beat! We’ve been following BBDO San Francisco’s awesome anti-puppymill ads for the SF SPCA and here’s possibly the best one yet. It’s a great mix of funny, educational, and macabre. How great is the dog’s depression face? Only second to the depression face every dog in a cone collar makes. 

One guy in the comments on SF Egoist is like, “yeah but it’s not the puppies’ fault they were born in a puppy mill! They should get homes too!” Yeah, dummy, after the SPCA raids that mofo and takes all the mommies out of there. But really, of course all dogs deserve a home, truth is though that millions of dogs aren’t going to get one. The dogs in shelters deserve homes too and getting one there happens to fund rescue efforts instead of more animal torture and overpopulation. So, there’s that.


This video is eleven times cray! It’s pretty awesome but I can’t help but worry for the kitty. It’s all movie magic, right? Please? My Mitsy don’t like to be thrown around too much. But when I’m holding her and she wants to get down, I might toss her on the bed or something. The best part is the head-shots anyway though, right? Oh, George! I want to film Mitsy’s head and get to editing like yesterday.

I love the last line about “millions of viral videos waiting to be adopted,” genius. 


Aw, Magpie is such a good doggie name! This is a very sweet commercial. Dude, the whimpering noises like pretty much made me instantly tear up.

I always wonder what little Figgy was up to during his days on the streets. I can’t imagine much other than starving and being scared, as that’s the condition he was found in. Poor stray pups!

What do you think your rescued stray was up to during her/his street days? I’m hoping something like BatDog would be doing.

via Osocia, my favorite ad site (it’s all social awareness and nonprofit ads!). 


This ad is funny! You know me, on the ad beat again; and I gotta say, this is a cute video. And I totally learned the message: spay/neuter at four months. And that’s the point, right? To plant the message? They have another video that explains the majority of pet owners believe in fixing their pets, it’s just that many don’t realize their pet can get preggers so early. My vet said to spay my Mitsy at two pounds, but four months is a much more tangible deadline.

OMG Mitsy was so cute at two pounds! And she was a thug about her surgery. She came home from getting spayed like nothing happened and then totally ripped her pain-killer patch off. She was pulling at it and I kept trying to stick it back down, and then she just totally ripped it off, pulling fur out and all! She was like, “sheeeet, I don’t need no pain killers!” Straight thug. 

Now we need a series that targets male pet owners who have male pets and have some weird hangup about snipping their pet’s nads. I’m like, dudes, grow the eff up!


Lush’s new anti-animal-testing campaign is more powerful, less exploitative than PETA  »

Via Ecouterre, we learn of this shocking new ad campaign from Lush, meant to make explicit the horrors of animal testing by using a LIVE (simulated) NUDE GIRL in place of the non-human animal subject. This window display, featuring vegan performance artist Jacqueline Trades, debuted at Lush’s Regent Street store in London on April 25. It coincides with this Fight Animal Testing site and European Union-centered petition.

What does your Vegansaurus think about it? We’re divided!

Meave says:
It’s very PETA, no? I find it significantly less obnoxious than those “Sexxxy ladies in lettuce-leaf bikinis” or whatever outfits for PETA. This is more freak ‘em out than make ‘em want to fuck you, which is appropriate, because animal testing is horrific and should be treated as such. I take issue with the subject of the testing being a nearly naked woman. The female body is 100 percent commodified in Western society, and I don’t think that this campaign recontextualizes it enough to desexualize it, which is to say, as awful as the tests the “scientists” are simulating performing on her, I see “naked lady” before I see “human-as-animal test subject,” and that bothers me.

I wonder how much PETA has ruined the shock value of substituting a human body for an animal’s. PETA uses conventionally attractive (by Occidental standards) female bodies in varying states of undress for essentially every campaign; is it PETA’s fault now I can’t look at this girl without thinking about all the meat-eating, leather-wearing celebrities in the “I’d rather go naked than wear fur” posters, or women wearing only saran wrap? I hate animal testing, but I also hate the exploitation of any body. On the other hand, how many of the products I slap on my face every day exploited animal bodies before they got to my makeup case?* Because you worked with a performance artist, I think you do win this one, Lush. Sign the petition!

Jenny says:
This is pretty horrific, but in an avant-garde kind of artsy way. I mean, just looking at these images is grossing me out, but I can’t stop. Oh those activists, always putting themselves on the line for their causes. And hey, look how much attention and signatures it garnered (nearly 200,000 as of Wednesday night)! Yep, here’s the deal — I’m into it. As long as I don’t have to be the one in the store window, yo.

Isn’t it crazy how art will bring out such intense emotion?! Isn’t it great to really FEEL something? So tell us, what do you guys think? How does this make you feel?

*Actually none, I am a careful makeup consumer.

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