Say word? MTV, VH1, Bravo and HULU? That’s a big deal! What do you think? Is it good enough to represent us on the mainstream stage? Will it turn-off meat eaters or open some minds? Furthermore, do you think advertising in the mainstream media is a necessity or could it be bad for the veggie and AR movements? Or what? Discuss!
Guest post: when you hate on non-dairy milk, you just sound like an idiot. »
Thanks to my obsessive personality combined with my penchant for evangelism, I am now lucky enough to have a vegan community that includes my mom, sister and three good friends. It’s really great to get to preach to the choir sometimes. Recently many of us have gathered to rant in perplexed fury about the anti non-dairy milk ads that are popping up on the netwaves recently.
[Can’t see the video? Watch it on Vegansaurus.com!]
The conversations usually go something like this:
“Really? Really? The dairy industry is trying to convince me not to use almond milk because I have to shake the box?”
“Seriously? The diary industry thinks that the Riboflavin in soy milk is more scary to me than the chemicals, pus, and hormones in cow’s milk?”
Etc. You get the idea. The ads are doing little more than poking the beehive for my non-diary friends.
Which is the point.
You see, these ads are not actually for us as non-dairy milk drinkers. I realized this after another rant session with a vegan friend, when I came up a little stumped. These ad writers are professionals. I don’t think they are stupid enough to think that a convicted non-dairy drinker is actually going to flip on their decision suddenly because they realize they don’t like to shake a milk box. Also, we are a pretty small minority to target with wide-scale video ads. Yes, we’re growing, but the recent Gallup poll reminds us that vegans only make up about 2% of the population. These ads don’t seem to be targeting people who presumably can’t drink milk from lactose intolerance, but those who are choosing not to because of an anti-dairy bias. So who are the ads for?
These ads are not weak arguments aimed to bring non-dairy drinkers back into the fold. They’re actually aimed at dairy drinkers to prevent them from considering the switch to non-dairy alternatives. This tactic was used recently with the so-dubbed “anti-fanboy ads” that Samsung Galaxy III released earlier this year. These ads showed a crowd lined up at an obvious-imitation of an Apple store being drawn into the benefits of a Galaxy 3 and eventually abandoning their cult-like appreciation of their unnamed phone (clearly an iPhone 4s). A cacophony of internet righteousness ensued with much mockery and name-calling on either side. Many people argued that the internet skirmish was intentionally crafted, that the ads weren’t actually aimed to get Apple users to abandon their iPhone but to give a pat-on-the-back to those who hate “Apple fanboys” and say, “welcome to the team.”
These “non-dairy milk is stupid” ads are using the same tactic: they are intended to reinforce to dairy drinkers that people who would think of drinking anything other than cow’s milk are ridiculous. So ridiculous, in fact, that we don’t even deserve rational logic to argue against. This serves to assuage any doubt that may be raised by the increasing number of people abandoning cow’s milk and affirms, “look at these crazy people who think cow’s milk isn’t God’s gift to the world. Good thing you’re not one of them.”
As for the indignation and fury from non-dairy drinkers as a result, that’s minor collateral damage. Or, one could say, just spilt milk.
Lucky for us, if youtube comments and votes indicate anything, no matter who these ads are actually aimed at, they don’t seem to be very successful. In fact, non-dairy are getting an opportunity handed to us to point out the flaws of dairy. Since the ads aren’t using any strong logical arguments against non-dairy milk, even dairy drinkers watch them with a little bit of “WTF?” This gives non-dairy drinkers the chance to make a case against dairy with dairy-drinkers on our side for once. So, show your friends, and make a day out of mocking how ridiculous these ads really are! It’s pretty fun.
Isaak Brown is a writer, youth worker, and highly enthusiastic and evangelistic vegan. Comments and thoughts are welcome at email@example.com.
Mayim Bialik is a young vegan mom doing her thing! »
Above is a new PETA ad starring fabulous vegan Mayim Bialik. It’s pretty cute. Here’s a little interview to go along with it:
[Can’t see the video? Watch it on Vegansaurus.com!]
Go Blossom! Do the damn thing, girl. As you know, she’s coming out with a vegan cookbook soon. It’s said to be very family-oriented. I like this whole vegan-family schtick she’s got going! Do we have other stars like that? Stars that are all about vegan family values? Vegan Family Values sounds like a really terrible public access TV show. Unless it was all about piglets cuddling babies, that’s solid gold.
But yeah, we should be promoting veganism as a whole family thing, not a get-skinny-quick-for-your-next-movie-role thing or an “oh, the idealism of youth,” thing.
You know me, always on the ad beat! We’ve been following BBDO San Francisco’s awesome anti-puppymill ads for the SF SPCA and here’s possibly the best one yet. It’s a great mix of funny, educational, and macabre. How great is the dog’s depression face? Only second to the depression face every dog in a cone collar makes.
One guy in the comments on SF Egoist is like, “yeah but it’s not the puppies’ fault they were born in a puppy mill! They should get homes too!” Yeah, dummy, after the SPCA raids that mofo and takes all the mommies out of there. But really, of course all dogs deserve a home, truth is though that millions of dogs aren’t going to get one. The dogs in shelters deserve homes too and getting one there happens to fund rescue efforts instead of more animal torture and overpopulation. So, there’s that.
This video is eleven times cray! It’s pretty awesome but I can’t help but worry for the kitty. It’s all movie magic, right? Please? My Mitsy don’t like to be thrown around too much. But when I’m holding her and she wants to get down, I might toss her on the bed or something. The best part is the head-shots anyway though, right? Oh, George! I want to film Mitsy’s head and get to editing like yesterday.
I love the last line about “millions of viral videos waiting to be adopted,” genius.
This is a chart of the amount of advertising companies that sell meat products buy versus the amount of advertising anti-meat-industry organizations buy. It was put together by Harish of Counting Animals, using publicly available information (SEC filings, IRS filings, ad-to-sales ratios).
To quote Harish:
[E]ach red circle represents a meat-promoting entity, with the area of the circle being proportional to just the annual advertising or promotional expenses of that entity. Each green circle represents an animal advocacy organization engaged in promoting vegetarian eating or meat industry reform, with the area of the circle being proportional to the total annual expenses of that organization.
You should click over to Counting Animals to fully understand the amount of money each company spent on advertising. Like some of the little circles you can’t see are Mercy for Animals, which spent just over a half-million dollars on ads, or our nasty liar pals at the American Meat Institute, who spent $11 million trying to convince you to eat American meat. I like the idea that Tyson spent half a billion dollars on ads and the best thing they could come up with were those awful suicidal chickens.
As Harish puts it, with how small the anti-meat-industry organizations are, and how little they spend on awareness campaigns, the fear with which the big ag companies regard them is impressive. All those ag-gag bills? These companies hate and fear the Humane Society, because they know the more people see of the horrible realities of factory farms, the faster they’re run from conventionally produced meat. We hope.
Ten bucks from everyone’s next paycheck goes to HSUS or a similar organization, right? We may never be as loud as the animal abusers, but our message is stronger, because it’s the truth.
SF SPCA starts new campaign against puppymills and we like it! »
The SF SPCA has a new anti-puppymill campaign and it’s pretty cool so far, and they promise more cool stuff to come! They’ve partnered with ad agency BBDO to create this great fake puppymill ad. I know some nice BBDO people in their New York office; this is the same agency that ingeniously autocorrects monkeys out of their writers’ scripts.
This campaign was inspired by some sad discoveries the SF SPCA made:
A recent SF SPCA survey of San Francisco dog owners showed that buying online was the number-one place where people got their dogs. The survey showed that approximately 30 percent of puppies purchased in San Francisco are from puppy mills. 51 percent of those who purchased dogs online would not knowingly purchase from a puppy mill, yet 19 percent don’t know about puppy mills; hence the need for education.
Jeez louise. Puppymills are so depressing. I’m worried my Figgy came from a one but I have no idea. He was a purebred-looking stray in Pennsylvania—home of the Amish puppymill industry. As you probably know, if they don’t sell them as puppies, puppymills have no use for male dogs. The females can be turned into baby-machines, but the boys? Why spend effort and money taking care of bunch of male dogs you brought into the world when one or two can impregnate all the girl dogs on their own? They usually just kill the extra males (and we’re not talking euthanasia!), but maybe Fig broke free and set out on his own. Totally Fivel of him.
PETA has teamed up with Troma (!) to create this commercial. I know most of us weren’t too keen on the other recent PETA commercial, but how do we feel about this one? I was a big Troma fan as a teen so I’m kind of biased. Really though, who else has seen Killer Condom? That movie rules!
I like this commercial a lot better than that other commercial but do you think it will be effective in awakening empathy in people? It does depict a lot of the realities of factory farming that we’ve heard/seen. But people are so dense and resistent to harsh realities! And this came out in January yet I’m just seeing it now. This isn’t getting as much attention as the ads many of us consider offensive! There is nudity in it but it’s more like the solitary confinement nudity in Oz than sexy nudity. It’s a different way to use nudity, it makes the people appear vulnerable. I can’t believe it’s not getting attention just because Troma made it! But sometimes I’m in my own little world where I assume everyone has the same interests as me and Alan Thicke is president.
So what are our thoughts on this?
The UK “loves” pork? »
UK pals, please tell me, WTF is this? I mean, I know what it is but are they serious?
This is a new campaign, at least to me, encouraging people to take a stand for quality pork? The Assured Food Standards gives their stamp of approval to various food providers that meet their standards. From their About Us:
Assuring food safety through every part of the supply chain is a vital priority for the food industry and for its many millions of consumers. Couple this with the demand for traceability of food; a concern for minimised pesticide residues; and in livestock production, increasing consumer awareness of animal welfare issues; the need for meaningful farm assurance is self-evident.
Now, honestly, I am not an abolitionist vegan; I think any improvement to quality of life for farm animals is good. I think the simple acknowledgment that animals deserve ANY quality of life by the government and general public is significant. It lays the foundation for the eventual realization that animals are totally sentient and deserve freedom and the best nature has to offer! OK, maybe that won’t happen, but it does set a precedence. If people agree farm animals deserve a certain quality of life, that means they believe that animals have rights. That’s a big deal. And if the rights of animals elevate to such and such today, tomorrow we can push that ceiling higher.
I think it’s good to give meat-eaters the option to buy meat that’s slightly less inhumane, and this seems better than the crazy double-speak of “cage-free” and whatnot. With that said! This campaign pains me. Does it have to be so fucking cutesy? Their mascot is a smiling pig. WTF.
I’ll tell you about “sausage’s best friend”: It’s the rest of its organs intact, living in a goddamn pig. I mean, “Stand by your ham”? Fuck you.
Here’s my suggestion for their next advertising campaign: Pictures of a real factory farm, with pigs falling off a conveyer belt and being stuffed into pens and beaten. And then be like, “Stand by your ham!” And then that would be the whole ad. Genius!
On the ad beat again. This is part of a new campaign from restaurant chain Legal Sea Foods. Pretty fucking hilarious! Just kidding, it blows. Putting aside that it’s mocking animal conservation, it’s just not that funny. Come on, PSAs are such fertile ground for mocking! They could have done a better job.
Now, not putting aside that it’s mocking animal conservation, the ad might also be funnier if the entirety of marine life wasn’t facing an imminent mass extinction. You know, for what it’s worth.
But whatevs! Rock on, bros!