vegansaurus!

03/02/2012

PETA has teamed up with Troma (!) to create this commercial. I know most of us weren’t too keen on the other recent PETA commercial, but how do we feel about this one? I was a big Troma fan as a teen so I’m kind of biased. Really though, who else has seen Killer Condom? That movie rules!

I like this commercial a lot better than that other commercial but do you think it will be effective in awakening empathy in people? It does depict a lot of the realities of factory farming that we’ve heard/seen. But people are so dense and resistent to harsh realities! And this came out in January yet I’m just seeing it now. This isn’t getting as much attention as the ads many of us consider offensive! There is nudity in it but it’s more like the solitary confinement nudity in Oz than sexy nudity. It’s a different way to use nudity, it makes the people appear vulnerable. I can’t believe it’s not getting attention just because Troma made it! But sometimes I’m in my own little world where I assume everyone has the same interests as me and Alan Thicke is president. 

So what are our thoughts on this?

10/10/2011

The UK “loves” pork?  »

UK pals, please tell me, WTF is this? I mean, I know what it is but are they serious?

This is a new campaign, at least to me, encouraging people to take a stand for quality pork? The Assured Food Standards gives their stamp of approval to various food providers that meet their standards. From their About Us:

Assuring food safety through every part of the supply chain is a vital priority for the food industry and for its many millions of consumers. Couple this with the demand for traceability of food; a concern for minimised pesticide residues; and in livestock production, increasing consumer awareness of animal welfare issues; the need for meaningful farm assurance is self-evident.

Now, honestly, I am not an abolitionist vegan; I think any improvement to quality of life for farm animals is good. I think the simple acknowledgment that animals deserve ANY quality of life by the government and general public is significant. It lays the foundation for the eventual realization that animals are totally sentient and deserve freedom and the best nature has to offer! OK, maybe that won’t happen, but it does set a precedence. If people agree farm animals deserve a certain quality of life, that means they believe that animals have rights. That’s a big deal. And if the rights of animals elevate to such and such today, tomorrow we can push that ceiling higher.

I think it’s good to give meat-eaters the option to buy meat that’s slightly less inhumane, and this seems better than the crazy double-speak of “cage-free” and whatnot. With that said! This campaign pains me. Does it have to be so fucking cutesy? Their mascot is a smiling pig. WTF.

I’ll tell you about “sausage’s best friend”: It’s the rest of its organs intact, living in a goddamn pig. I mean, “Stand by your ham”? Fuck you.

Here’s my suggestion for their next advertising campaign: Pictures of a real factory farm, with pigs falling off a conveyer belt and being stuffed into pens and beaten. And then be like, “Stand by your ham!” And then that would be the whole ad. Genius!

09/16/2011

On the ad beat again. This is part of a new campaign from restaurant chain Legal Sea Foods. Pretty fucking hilarious! Just kidding, it blows. Putting aside that it’s mocking animal conservation, it’s just not that funny. Come on, PSAs are such fertile ground for mocking! They could have done a better job. 

Now, not putting aside that it’s mocking animal conservation, the ad might also be funnier if the entirety of marine life wasn’t facing an imminent mass extinction. You know, for what it’s worth. 

But whatevs! Rock on, bros!

07/22/2011

Just watch it. It’s really funny (the yelling out the window is so my Figaro) but does it make you want to adopt a dog?

06/01/2011

Ad agency is totally awesome, auto-corrects monkeys out of scripts!  »

Megan Rascal on the ad beat again! This time with GOOD news! Agency BBDO New York has employed a new strategy to prevent their creatives from using monkeys in advertising: auto-correct!

The agency has installed an auto-correct function on all office computers that detects whenever words like “monkey” or “ape” or “chimpanzee” are typed. This sentence then appears automatically: “…who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write. Don’t let it happen.” The note then links to NoMonkeyBusinessOn.tv.

I’m glad some agencies take animal “actors” more seriously than that Chrysler commercial with the invisible monkey “fix.” As the article points out, BBDO has used plenty of monkey “actors” in the past but so what, I used to eat bacon! We all did stuff in the past! It ain’t where you’re from, it’s where you’re at.

Sorry for all the quotation marks but I just can’t actually call an animal an actor. The idea is just so ridiculous. Quotation marks are fun, anyway. I like to add extra when I’m emailing—just to keep everyone on their toes! You should try it! Just ask people how their “mom” is or how that “job” is going. People really like it!

04/21/2011

Tyson’s latest billboard. It’s for Last Chance for Animals. He’s making out with a dove. Like, I kinda want to rescue that dove.
From LCA:

Tyson, who has been vegan for over a year and a half, said about being part of this PSA with Last Chance for Animals’ “I am truly honored and grateful to be a part of this cause. It’s been a while since an organization has wanted me for anything and to be a part of something that benefits people and animals in such a positive way is a blessing.”
On being asked what it is like being vegan, Tyson replied; “I have been a vegan for almost two years now and the benefits have been tremendous. I have more stamina and it helps keep me in a positive state of mind. I didn’t realize how weighed down I was when I ate meat. I never really felt 100 percent until I freed it from my diet. Now, I can’t imagine going back to meat. I feel incredible.”

Aw I was sad when I read that comment about it being a long time since an organization has wanted to work with him. Then I remembered he’s a rapist. That sobered me right up! But there are many people who adopt a vegan diet as an anti-violence stance so maybe it is part of a self-imposed rehabilitation. After all, there are all those great “dogs behind bars" programs that help inmates learn empathy and how to care for another being through caring for a dog. They’ve proven very successful. And people who abuse animals often have a history of violence against people too so maybe they are intrinsically related.
Maybe veganism is the only way for society to become truly non-violent. Maybe? A wise man (aren’t they all?) once said, “As long as there are slaughterhouses, there will be battlefields.” I think it was Tolstoy. Yep, Google agrees. Anyway, that quote works on lots of levels. So deep.

Tyson’s latest billboard. It’s for Last Chance for Animals. He’s making out with a dove. Like, I kinda want to rescue that dove.

From LCA:

Tyson, who has been vegan for over a year and a half, said about being part of this PSA with Last Chance for Animals’ “I am truly honored and grateful to be a part of this cause. It’s been a while since an organization has wanted me for anything and to be a part of something that benefits people and animals in such a positive way is a blessing.”

On being asked what it is like being vegan, Tyson replied; “I have been a vegan for almost two years now and the benefits have been tremendous. I have more stamina and it helps keep me in a positive state of mind. I didn’t realize how weighed down I was when I ate meat. I never really felt 100 percent until I freed it from my diet. Now, I can’t imagine going back to meat. I feel incredible.”

Aw I was sad when I read that comment about it being a long time since an organization has wanted to work with him. Then I remembered he’s a rapist. That sobered me right up! But there are many people who adopt a vegan diet as an anti-violence stance so maybe it is part of a self-imposed rehabilitation. After all, there are all those great “dogs behind bars" programs that help inmates learn empathy and how to care for another being through caring for a dog. They’ve proven very successful. And people who abuse animals often have a history of violence against people too so maybe they are intrinsically related.

Maybe veganism is the only way for society to become truly non-violent. Maybe? A wise man (aren’t they all?) once said, “As long as there are slaughterhouses, there will be battlefields.” I think it was Tolstoy. Yep, Google agrees. Anyway, that quote works on lots of levels. So deep.

What do you think of this interactive iPad ad against fur? I saw it on the Pinnacle blog and I say it’s kind of neat. On one hand, I’m like, it’s kind of annoying; but then again, it looks like it goes fast enough so that it wouldn’t be that disruptive. And I like how it looks like any fur ad in a magazine and then BLAMMO! it’s not! It’s BLOODY! I think it would be effective in keeping “fur = blood” on the brain. Fur Equals Blood on the Brain should be the name of our band! Cut! Print! Dishes are done!

04/06/2011

Animal testing or killing children: fun with false dilemmas!  »


Reader Anne M. sent us this amazing billboard she encountered. That sure is something! There are so many reasons I love this ad! Where to begin? Let’s not even address the many shortcomings and inaccuracies of animal testing; let’s just talk about slapping kids on ads and screaming, “WHAT ABOUT THE BABIES?!” That is precisely what I love so much about pro-life advertising. Nothing like a close-up photo of a kid’s face to prove your point! It’s like, evidence is cool BUT WHAT ABOUT THE BABIES?! Because really, what about the babies? Am I right?

But the best thing about this ad is that it makes up this bullshit dilemma for you—lots of times you have to make up your own bullshit dilemmas, but they’ve got this one all done for you. You either test on animals or you let children die. Nice and simple! But wait guys, bad news: If you ventured to think, you might look into the many modern alternatives to animal testing that exist and by golly, now it seems like it doesn’t boil down to torturing animals or letting children die!

Man! Options are the worst. So just for you guys, I made a new ad! It’s more up my alley and I hope you’ll enjoy it too:
The awesome “RAT-HER” wordplay is lost a bit but the cell could very well be from a female so maybe “HER” is still in order.

03/10/2011

UK animal welfare organization OneKind is one of the sixteen finalists in YouTube’s DoGooder Nonprofit Video Awards! The award recognizes nonprofits that best use new media to convey their message. OneKind is the only animal organization to make it! Sorry, I mean organisation (cultural spelling humor! timeless).

The video is cool but it could be a lot shorter. There’s kind of a rule in advertising that a video should never be over two minutes and should preferably be under 90 seconds. What do you want? Society has A.D.D.!

There are only a few days left to vote so go over and vote for your faves!

03/02/2011

I know you kids hate Peta’s naked-chick ads, but what about their naked dude ads?! Rapper Waka Flocka has an anti-fur Peta ad! Ok, ok, if you watch the video, you can see his tubby belly—which is ALL GOOD! BUT! You would not see a chick with that kind of belly in a Peta ad, would you? I still love the “Ink not Mink” campaign though; I mean, it RHYMES.

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