Hey everybody, I’m about to show you a super-sad video! However, it’s early and I don’t actually enjoy depressing everyone first thing in the morning, so before we get to the upsetting video, let’s watch the adorable harp seal in the video above! I’ll wait.

Jesus Christmas, so cute! Right? So cute.

Now that I’ve lifted your spirits a bit, time to get real. You know I try to keep you updated on vegan and animal-related advertising so here’s the latest: a Peta commercial about the Canadian seal hunt garnered second place for video advertising in July 2010 over at Ads of the World, a super-popular ad blog. It was second to the Old Spice guy video—that’s pretty high praise! People are bonkers for that Old Spice ad.

The Peta commercial is part of their “Explore Elsewhere” campaign, a rebuttal to the Canadian Tourism Commission’s “Come Explore Canada” campaign. I think “Explore Elsewhere” is a pretty funny tag but I’m not exactly sure why Ads of the World likes the video so much. It’s a pretty standard video by Peta. It’s not bad, it’s just nothing new. I think maybe the reason the ad blog likes the commercial is because Peta used Canada’s national anthem as the soundtrack. That’s a pretty big diss! I’m into it. 

This ad is also important now because the European Union’s general court just put a suspension on the legislation that would ban the sale of seal products in Europe that passed last year. The suspension came about because an Inuit group is claiming that the ban will hurt the market for them, even though it does not include products from their seal hunt. I think that’s an unreasonable argument; I know I’m not an economist but I don’t think that argument is reason enough to maintain an entire industry that’s nothing short of despicable.

Luckily! The badasses of the EU decided to go along with the ban anyway! Yee-ha, cowboys! Still, any group that already filed court actions appealing the ban aren’t yet included in it. LAME. Oh, I have a question: who in Europe was buying all these seal products? People are saying the ban will be a huge blow to the seal-product market—that means there are a bunch of mofos in Europe that have been buying the hell out of seal products. Who are these freaks?

OK, without further ado, let’s watch the Peta commercial. Wait, there’s some ado left: WARNING! THIS VIDEO IS GRAPHIC, WATCH AT YOUR OWN RISK! Seriously, I won’t be mad if you can’t watch it, it’s very upsetting. If you think you can stomach it, here it is:

[can’t see the video? watch it on]

Jeez louise, I’m about to cry! But I have work to do today! Let’s all go listen to Cee-lo Green’s latest, greatest song and try to pull it together.

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