Mo’ money, mo’ problems, except when it comes to polar bears, Canada says!  »

Some researchers asked Canadians how much money they’d be willing to cough up to save the Arctic Circle’s bad-ass polar bears, and all told, it equalled $6.3 billion. Since there are only 15,000 polar bears left in existence, that equals out to about $450,000 per bear! Each Canadian household would pay an average of $508 toward polar bear conservation.

Apparently we have the bears’ intrinsic cuteness as well as Coca-Cola advertising partially to thank, but who cares what gets people motivated to save the planet—especially the bears? Polar bears are rad! Can we appropriate some of that hypothetical money? This bear army needs cash to get moving!

[photo by Will Keightley via Flickr]

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