Watch out for aspartame, milk-drinkers! »
Per national food-issues watchdog Parke Wilde at U.S. Food Policy blog, little dairy-consumers could be ingesting fun new chemicals in their federally purchased school-lunch milks!
The International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF) have petitioned FDA to modify the standard of identity for milk, permitting companies to add a non-calorie sweetener without additional labeling.
The petition proposes to allow dairy companies to add the non-nutritive sweetener aspartame to milk, without being required to label the milk as “low-calorie” or “low-sugar.” Currently, aspartame is allowed in milk (just as in diet soda), but such milk must be labeled to let the consumer know.
It appears the dairy industry is especially interested in marketing low-calorie flavored milk through child nutrition programs.
Oh boy! What lucky boys and girls, drinking delicious, artificially flavored milk, full of even more artificial sweeteners! And the dairy industry wouldn’t even have to tell them about it! Gosh, you’d think if milk-sellers were so proud of their newest clever way of tricking children into consuming their hell-beverage, they’d announce it in a super-cool ad, not petition the FDA to hide their action. Why, it’s almost as if the dairy industry doesn’t want adults to know what’s inside the new-and-improved, lower-sugar, “better”-for-kids milk products.
The dairy industry lie (by omission) to us? Perish the thought.
[Photo by cinderellasg via Flickr]