Marketing those one-of-a-kind mutts! »
I’m pretty sure this translates to Bordercocker fire tail. One of the many unique “breeds” you’ll find at the Territorio de Zaguates shelter in Costa Rica.
Territorio de Zaguates found that while interest in adopting was up, many people didn’t want “mutts.” Agency Garnier BBDO took a new approach to this by marketing these mutts as new one-of-a-kind breeds!
See more pics of the pups and process here!
You know me, always on the ad beat! We’ve been following BBDO San Francisco’s awesome anti-puppymill ads for the SF SPCA and here’s possibly the best one yet. It’s a great mix of funny, educational, and macabre. How great is the dog’s depression face? Only second to the depression face every dog in a cone collar makes.
One guy in the comments on SF Egoist is like, “yeah but it’s not the puppies’ fault they were born in a puppy mill! They should get homes too!” Yeah, dummy, after the SPCA raids that mofo and takes all the mommies out of there. But really, of course all dogs deserve a home, truth is though that millions of dogs aren’t going to get one. The dogs in shelters deserve homes too and getting one there happens to fund rescue efforts instead of more animal torture and overpopulation. So, there’s that.
SF SPCA starts new campaign against puppymills and we like it! »
The SF SPCA has a new anti-puppymill campaign and it’s pretty cool so far, and they promise more cool stuff to come! They’ve partnered with ad agency BBDO to create this great fake puppymill ad. I know some nice BBDO people in their New York office; this is the same agency that ingeniously autocorrects monkeys out of their writers’ scripts.
This campaign was inspired by some sad discoveries the SF SPCA made:
A recent SF SPCA survey of San Francisco dog owners showed that buying online was the number-one place where people got their dogs. The survey showed that approximately 30 percent of puppies purchased in San Francisco are from puppy mills. 51 percent of those who purchased dogs online would not knowingly purchase from a puppy mill, yet 19 percent don’t know about puppy mills; hence the need for education.
Jeez louise. Puppymills are so depressing. I’m worried my Figgy came from a one but I have no idea. He was a purebred-looking stray in Pennsylvania—home of the Amish puppymill industry. As you probably know, if they don’t sell them as puppies, puppymills have no use for male dogs. The females can be turned into baby-machines, but the boys? Why spend effort and money taking care of bunch of male dogs you brought into the world when one or two can impregnate all the girl dogs on their own? They usually just kill the extra males (and we’re not talking euthanasia!), but maybe Fig broke free and set out on his own. Totally Fivel of him.
Ad agency is totally awesome, auto-corrects monkeys out of scripts! »
The agency has installed an auto-correct function on all office computers that detects whenever words like “monkey” or “ape” or “chimpanzee” are typed. This sentence then appears automatically: “…who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write. Don’t let it happen.” The note then links to NoMonkeyBusinessOn.tv.
I’m glad some agencies take animal “actors” more seriously than that Chrysler commercial with the invisible monkey “fix.” As the article points out, BBDO has used plenty of monkey “actors” in the past but so what, I used to eat bacon! We all did stuff in the past! It ain’t where you’re from, it’s where you’re at.
Sorry for all the quotation marks but I just can’t actually call an animal an actor. The idea is just so ridiculous. Quotation marks are fun, anyway. I like to add extra when I’m emailing—just to keep everyone on their toes! You should try it! Just ask people how their “mom” is or how that “job” is going. People really like it!