This is a chart of the amount of advertising companies that sell meat products buy versus the amount of advertising anti-meat-industry organizations buy. It was put together by Harish of Counting Animals, using publicly available information (SEC filings, IRS filings, ad-to-sales ratios).
To quote Harish:
[E]ach red circle represents a meat-promoting entity, with the area of the circle being proportional to just the annual advertising or promotional expenses of that entity. Each green circle represents an animal advocacy organization engaged in promoting vegetarian eating or meat industry reform, with the area of the circle being proportional to the total annual expenses of that organization.
You should click over to Counting Animals to fully understand the amount of money each company spent on advertising. Like some of the little circles you can’t see are Mercy for Animals, which spent just over a half-million dollars on ads, or our nasty liar pals at the American Meat Institute, who spent $11 million trying to convince you to eat American meat. I like the idea that Tyson spent half a billion dollars on ads and the best thing they could come up with were those awful suicidal chickens.
As Harish puts it, with how small the anti-meat-industry organizations are, and how little they spend on awareness campaigns, the fear with which the big ag companies regard them is impressive. All those ag-gag bills? These companies hate and fear the Humane Society, because they know the more people see of the horrible realities of factory farms, the faster they’re run from conventionally produced meat. We hope.
Ten bucks from everyone’s next paycheck goes to HSUS or a similar organization, right? We may never be as loud as the animal abusers, but our message is stronger, because it’s the truth.