ALDF and Regal Vegan have victory in “humane” foie gras case!  »

Update!: I’m late to the party as usual: ALDF dropped their suit when Hudson Valley Foie Gras removed all mentions of “humane” from their site!


ALDF is waging a groundbreaking war against foie gras producer Hudson Valley Foie Gras and had a nice victory last week!

Today ALDF won a major victory in the false-advertising case against New York-based producer Hudson Valley Foie Gras (HVFG). The U.S. District Court of Northern California denied HVFG’s motion to dismiss a lawsuit which alleges that HVFG, the largest foie gras producer in the nation, violated the federal Lanham Act and California’s False Advertising and Unfair Competition Laws, by claiming to be “the Humane Choice.”

ALDF’s co-plaintiff, Ella Nemcova, operates a Brooklyn-based company, The Regal Vegan, which produces a legitimately humane, plant-derived foie gras alternative called “Faux Gras.” HVFG’s manipulative marketing tactics unfairly encourage consumers to buy its force-fed foie gras instead of cruelty-free products like The Regal Vegan’s. ALDF’s lawsuit also marks the first time a humane competitor has brought forth a federal case, using false advertising laws, alongside an animal protection group.

Today’s victory dismissed challenges to the legal standing of The Regal Vegan as a humane competitor and agreed that the groundbreaking case is actionable. While the court denied ALDF’s standing as co-plaintiff its other claims may go forward.

A foie gras company calling itself the humane choice? I don’t even know what to say about that except that terrible people say ridiculous things, I guess. 

As the above states, Ella Nemcova is a plaintiff—she’s the creator of vegan crack, also known as faux gras. You know I love that stuff! I got an email from Nemcova a few weeks ago with some more info on the case:

Now, ALDF is planning to add sizzle to their case, in court and the public arena, by bringing in Temple Grandin, the animal science expert who created the more humane slaughter house and who was profiled in award-winning 2011HBO biopic.
The foie gras lobby has used Temple in the past, claiming she assisted with certifying the product as humane. But now, she is setting the record straight. In a first-of its-kind statement provided to ALDF Grandin made clear her opinion of the product:
“Regarding foie gras production, force feeding is a procedure which is highly questionable from an animal welfare standpoint. If the bird’s metabolism is sufficiently overloaded with force fed grain, death losses will increase. One of my biggest concerns in animal welfare is biological system overload. This occurs when an animal’s physiology is pushed to a point where it starts to break down and the animal develops metabolic diseases and other problems that can severely compromise welfare such as lameness, heart stress, loss of body condition, death losses, mobility problems or abnormal behavior.”
I feel like they could really win this! What do you think? If you need a foie gras refresher, ALDF has this handy guide covering it’s disgustingness:



Product Review: Faux Gras from the Regal Vegan!  »

A new friend told me about chef Ella Nemcova and her vegan catering company, the Regal Vegan. Turns out she not only prepares food for events, she has her own product out: Faux Gras. They sell this at the hippy grocery around the corner from me! In true Megan Rascal fashion, I immediately ran out and bought a tub! Just kidding, I immediately took a nap. After several hours, I ran out and bought a tub! I brought it and a baguette to my brother’s for a snack before dinner.

At first bite, it’s very mild. Then, all of a sudden, you’re hooked! We ate the entire baguette with the Faux Gras in one sitting. I’ve never had foie gras so I can’t compare but I can say it was delicious! We did save a bit for my sis-in-law (I’m so nice to her) and she said it didn’t taste like foie gras—a positive, in my opinion—but it was similar to pâté. She really liked it, my brother really liked it, and I was in love. It’s a bit sweet with a slight bite, though generally mild.

Bonus: It’s pretty healthy, high in fiber and protein. And I like what Nemcova says about vegans and non-vegans in her FAQ:

Q: But I’m not vegan, can I still eat it?
A: Vegan is like the universal donor of blood (Type O) in the sense that EVERYONE can eat vegan, but vegans can only eat vegan. Because Faux Gras is so rich in fiber, protein, and Omega-3′s, it’s considered a health food. But it tastes like a naughty, sinful, [somewhat] addictive food. So, please non-vegans, eat up! See what it feels like to eat something tasty that won’t destroy your diet.

That’s what I’m always saying! If there’s an event, I’m like, “Why isn’t there any vegan food?” And once my friend was like, “But you’re the only vegan, you want a whole dish just for you?” and I was like, “But EVERYONE can eat the vegan dish!” Winners all around!

Conclusion: Faux Gras rules! It’s available in stores throughout New York City. And don’t worry if you live elsewhere, they deliver! It’s a four-tub minimum for delivery but that’s like nothing. It would be great to bring to a party or have as an appetizer. If you’re like me, grab a baguette and you’ve got dinner!

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