Wow. PCRM, you’ve outdone yourself. Apparently this is some attention-seeking gimmick they proposed to American Airlines. Well, congrats, here’s your attention: you’re super fucking low. I personally feel bullied by this commercial. Seriously, you’re scumbags.
So the message is that meat makes you fat and people that eat meat are fat. So calling a bunch of people fat is how you gain…what, exactly? I’m guessing contempt. And they claim they are all about health but we’re talking about elbow room? Where’s the health message?
If I’m the vegan an omnivore gets seated next to, do they get their $10 back because I’m not skinny? Really they should have to pay $20 to sit next to a fat vegan—we have all the best snacks!
For real, this is sickening. It makes me not want to be vegan. Or at the very least, it makes me question ever using PCRM as a source for information. I used to refer people to their site a lot for info about animal testing and now I’d just be so embarrassed to do that. The cheese ads were bad but I wasn’t going to dismiss the organization completely for one fucked up campaign. But if this is their thing now? No, I don’t want to be associated with a bunch of bullying lowlifes.
PETA, not again. I thought we went over how truly awful and fucked up it is to target kids based on their weight? I guess not! So, here we go again because shouting into the void obviously gets me off! This is definitely something to address in therapy!
1) Not all fat kids are unhealthy.
2) Not all skinny kids are healthy.
3) When you target people based on weight, it’s fucked up and cruel. Fat kids already get made fun of enough, so much so that a lot of them just kill themselves. Wait—maybe that’s your plan? One fewer meat-eater!
4) Campaigns like this actively encourage victim-blaming. I know this is aimed toward parents, but so many kids will see it, and they don’t have the resources to respond in a way other than self-blame, self-hate, or shame. Like, imagine if this were a rape awareness campaign, and the picture was of a girl in a short skirt with the tag line: “DON’T ASK FOR IT. WEAR PANTS.” You know? Who exactly are you helping? I’m confused.
Yes, PETA, cutting down on your meat intake is really great for your health. I’m a fat vegan and my cholesterol is the best my doctor has seen all year! But this campaign has NOTHING to do with health, and everything to do with shame. It’s repugnant and depressing. I think PETA does lots of great work, I do, but it’s stuff like this that makes me want to holler, throw up both my hands! I encourage PETA (and really everyone ever) to read Health at Every Size, learn about our so-called “Obesity Epidemic,” and read up on the big business of fat hate. Or maybe PETA already knows that and they’re just capitalizing? Either way, it fucking sucks.