vegansaurus!

11/08/2010

Dairy Management using tax dollars to sell you cheese!  »

Dairy Management, essentially the marketing arm of the USDA, has had one purpose since its creation in 1995: to get everyone to buy more dairy products! According to an article in yesterday’s New York Times, Dairy Management has been helping with and paying for the marketing of cheesy foods since 1997. Apparently, “if every pizza included one more ounce of cheese, we would sell an additional 250 million pounds of cheese annually.”

Most recently, Dairy Management consultants met with Domino’s Pizza “to develop a new line of pizzas with 40 percent more cheese.” Dairy Management also paid $12 million for the marketing. What $12 million? Our $12 million, citizens! Who do you think funds the government? Yeah, we’re collectively paying for the “Got Milk?” campaign, too.

“Clinical studies show that people on a reduced-calorie diet who consume three servings of milk, cheese or yogurt each day can lose significantly more weight and more body fat than those who just cut calories.” Do you remember hearing that? It came from a study commissioned by Dairy Management that turned out to have no basis in reality. Yes, it was a lie! A lie perpetrated by an arm of the government! For four years these ads ran, until the Physicians Committee for Responsible Medicine challenged the study in 2005 and got the Federal Trade Commission to finally pay attention and suspend the campaign in 2007 “pending additional research.”

Please read the rest of the article—you will love all the fun techniques Dairy Management uses to turn us buffoons into cheese-devouring zombies, and just how much more cheese the country has been eating since Dairy Management’s inception (hint: a whole lot!).

Should you ever find yourself craving an eight-cheese pizza—like the new “Wisconsin” by Domino’s, with two cheeses in the crust and six on the top—your Vegansaurus would like to remind you of all the vegan alternatives available today. For this generic melting dairy cheese that Dairy Management tries daily to shove down your throat, there are equally delicious vegan analogs without the taint of the dairy industry, obscenely high levels of fat, saturated fat, cholesterol and sodium, and no one is sneakily marketing it to you.

Vegan cheese; it’s basically good for you! OK that’s a lie, but it definitely won’t kill you tomorrow.

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