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07/27/2011

Guest post: the Milk Board is still rude  »

Two weeks ago, the Milk Board launched an incredibly sexist ad campaign claiming that chugging a buttload of milk will cure PMS woes, both for the ladies experiencing the symptoms, and for their heteronormative male partners. These claims were based on a research article published in 1998, which the Milk Board called a “recent study.”

In those short two weeks, the Milk Board learned that PMS isn’t the only thing that can make women irritable and blood-hungry—being insulted and attacked makes us that way too! (but, apparently we’re that way all the time, right? Oh wait…). In response to all the negative media coverage of the campaign, the Milk Board changed strides. The previous everythingidoiswrong.org has been changed to gotdiscussion.org (oh, witty!) as they attempt to clean up their mess. They also issued on of the weakest apologies in the history of corporate fuckups:

The sincerest part is the sentence that says, “Others thought it was funny and educational.” Let’s not forget that this is the same Milk Board that told us “happy cows come from California.” They tried to sue PETA in 2007, too.

Don’t be fooled, though. This group of sexists still thinks they deserve a pat on the back and a cookie for their irrational campaign. Our buddy Steve James told the New York Times, “Taking down everythingidoiswrong.org is not a failure in any way. I don’t see it as ending it or pulling the plug. We accomplished what we set out to accomplish.”

The Milk Board is also encouraging people to “join the discussion” on their Facebook page (which you have to “like” before you can participate). If you are hungry for some mindless arguing and repetitive banter that insists that “milking cows relieves the pain in their swollen utters”, and “Some girls get cranky when they’re on their periods. Some don’t,” then by all means, join in!

Also, this is some bullshit:

There’s really nothing I love more than watching a pair of harpies throw floppy slices of cheese at each other. [Can’t see the video? Watch it on Vegansaurus.com]

If you’d like to voice your concern about the Milk Board’s consistent attempts to encourage sexist stereotypes and mask the real issues within the milk industry, feel free to contact Jocilyn Preskar, director of public affairs for the California Department of Food & Agriculture at (916) 654.0317. While Steve James’ phone number and email address are conveniently missing from the internet, his LinkedIn account is fully available!

Elysse Grossi is a scientist, a health educator, a vegan food fanatic and a co-owner of Sweet Cups, based in the East Bay. She grosses people out with her other blog, Under the Microscope. Laugh at her boring life on Twitter.

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