vegansaurus!

07/05/2011

Rad Vegan Marketing Company: AllThingsVegan.com  »

We love to shop for vegan shit, that’s no lie. So when a new vegan website crossed our tracks (via them emailing us and being awesome and giving us some awesome stuff to review), we had to pass on the Good Word. In a super-awesome act of vegan solidarity, the folks at AllThingsVegan.com have made it their mission to help supply the consumer market with quality vegan goods. We like.

Their clean and simple website features the tagline “promoting vegan products to the world”, and provides some solid up-to-date research and impressive facts on the vegan/vegetarian market. They certainly prove to have their act together with an enviable game plan and big name clients like Tofurky and Edward & Sons! From marketing to branding to product placement to social media to grassroots demos, director (and total sweetheart) Lisa Shapiro has a real understanding of what will make your product successful. If you have a vegan product and want to make it to the big time without compromising your ethics, don’t be shy - now you know how!

04/22/2011

Reader challenge: help vegan donuts take over the map!  »


Yesterday Google finally let us, the Americans, have a tool that people in 183 other countries have been rocking for like three years. It’s called¬†Map Maker and it lets users edit the Google map, all Wikipedia-style. In places like Romania, it’s the only reason there even is a Google map.

You may have heard of it because everyone and their mom and even the Wall Street Journal was like “Ooh, Google blinked, let’s reproduce their press release/blog post on our news site because Google is our overlord.” We’re better than that here—or really just don’t have the time and don’t want to bother—so if you’re into full details, check out this other story someone already wrote. But if you just want to know what’s in it for you, buckle up. It’s time to make some vegan magic with this power the Goog just handed us.

The Map Maker tool lets you add things to the map that weren’t there before. But more important for our purposes (getting fat on vegan food) it lets you add details to listings. Details like “Category: Vegan Restaurant.” Details like “Description: Vegan Donuts.”*

Pay attention to that last one, because KNOWLEDGE is POWER people, and you can’t eat lots of vegan donuts if you don’t know where to buy them. Yeah, that information might exist somewhere else on the interwebs, but until Google has it in its proprietary map of the world it’s not really the truth, is it?

Vegansaurus pals, I hereby issue you this challenge: Let’s map all places to buy vegan donuts. In the whole country! By next week!

While you’re at it you might as well take the time to make sure your other favorite establishments are accurately represented, and the bike route you ride every day, and the spot in the park that’s the best one for a picnic, etc etc. Why are you so greedy, keeping all that info in your head? Time to share, people!

Map the donuts you know. Make your friends and relatives and enemies map the donuts they know. Together we can make sure no vegan donuts shrivel unmapped in their display cases.

Why are you still reading this? GO!

*It’s possible your changes will get all bored in waiting-for-approval purgatory, so just don’t be too impatient, OK?¬†

Rachel Zurer is one of our new writers (OMG!). She’s really great, right? Right! So get used to her because you’re gonna be seeing her awesome self all over the blog. GET READY, WORLD!

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