Good news, everyone: Urban Decay says it will remain cruelty-free »
Thanks, peta2, for contacting Urban Decay and demanding answers following last week’s announcement that L’Oréal had bought the beloved cruelty-free cosmetics company. Peta2 reports that Urban Decay has “assured PETA in writing that its animal testing policy will not change.”
Are you relieved? I am really relieved. Also super-happy to have an excuse to post a photo of happy bunnies. Cosmetic animal testing is for the jerkiest jerks.
[Photo by Mark Philpott via Flickr]
Pro or con: L’Oréal buys Urban Decay »
Vegansaurus loves makeup, though we of course only support vegan makeup companies, because duh. Urban Decay makes vegan makeup that is high quality and totally gorgeous; wearing it makes you look and feel fantastic, for reasons both superficial and profound.
Today, however, devilish old L’Oréal announced that it has acquired Urban Decay. Now, Urban Decay has been owned by luxury brands LVMH and the Falic Group, before being sold to a private equity fund, so it’s not like it’s been sitting alone on a pedestal making sparkly vegan eyeshadow since 1996. And L’Oréal did partner with the U.S. EPA earlier this year to work on eliminating animal testing, however hard you have to side-eye the world’s biggest cosmetics conglomerate promising no more bunny torture to make mascara.
Companies need capital to keep going. We want Urban Decay to continue to produce its wonderful products, create new ones, and make us all pretty without harming animals. A notoriously wicked parent company doesn’t mean all the brands under its umbrella will be wicked, too. What do you think? Will you still buy Urban Decay? Could this push L’Oréal toward ending its animal-cruelty practices sooner? That’d be the best outcome, but how realistic is it?
L’Oréal wants to end animal testing in the cosmetics industry! »
Ecouterre brings us news that L’Oréal, the world’s largest cosmetics company,* is partnering with the U.S. Environmental Protection Agency to “expand the scope of the federal agency’s ToxCast assay tool, which screens environmental substances for potential human toxicity.”
L’Oréal already tests with “reconstructed human tissues, automated platforms, and molecular modeling,” using a ToxCast program would make the process faster and even safer. Someday we will live in a world where everything you apply to your face and hair and skin and nails is 100 percent cruelty-free, you guys! We can beat our faces without benefiting from bunny torture! And we’ll all look as perfect as Rachel Weisz!
*They own so many beauty companies, it’s bonkers.