A friend posted about this magazine Verily on FB yesterday, excited that they don’t hyper-photoshop the models. Well, I can certainly get down with that! So I clicked through, and look! They have some vegan recipes. Above is a Cinnamon Pumpkin Pie Oatmeal Parfait! Looks good, yes? YES! I think I’m in love.
The second issue of Laika magazine is here! »
Like the last issue, this magazine is just beautiful. I don’t know how else to put it—everything is so pretty! And as before, the focus goes beyond food and fashion and delves into the important issues around animal abuse and rescue.
You can order your physical or digital copy here.
Chickpea is a seriously great magazine. Don’t you want to make your life better through publishing? Get on it!
Julie Gueraseva dishes on new vegan style mag Laika! »
I recently told you about Laika, the new vegan lifestyle magazine, and now I have a special treat! Laika's creator, Julie Gueraseva, was kind enough to answer some questions for us! I don’t know about you guys but I find these answers pretty awesome and inspiring. Enjoy!
Why did you start Laika Magazine?
Julie Gueraseva: I want to see animal liberation happen in my lifetime. And if not within my lifetime, then at least see definitive indications that it is in active progress. This magazine is my way of contributing to the movement, utilizing everything I have learned and all of my skills to their maximum capacity in advocating for animal liberation. I can be frank here: this magazine is a very strategic tactic. Of course, it goes without saying that I wanted to express my creativity and give other talented people an opportunity to do the same. Of course, I want to offer readers compelling, engaging and imaginative subject matter. But the real mission of this magazine is to spread compassion. And the strategy is basically carrying out this mission via a creative, dynamic format. I believe in a diversity of tactics. And this magazine is just one tactic. We all gotta get our hammers out and start hammering away at monolithic decaying status quos in any way we can, until they crumble.
How long did it take to launch Laika and produce the first issue?
The idea came about a year ago. The first photo shoot happened in January 2012, but the bulk of the work happened from June through October. So I would say about 5-6 months. In terms of the launch, I planned the party in about two weeks, and before that I was conscious to not put out much advanced buzz, because I felt that something like this needed to be delivered as a surprise, unexpected.
Were there any surprises along the way?
There’s many surprises I could talk about, but I will highlight one particular thing… Right before I launched, I thought that orders for the magazine would come primarily from metropolitan areas, concentrated on the coasts. But it turned out to be totally unexpected. It’s not concentrated in any particular geographic area- it’s from all over the country, literally. New Mexico, South Carolina, Minnesota, East Coast, West Coast, North, South, towns I’d never heard of, even a Military address. And digital is from all over the world- places as far as Sweden, Australia and Brazil. It just feels to me now that there’s more of us than we’ve been led to believe. It makes me feel very encouraged and hopeful. And if those subscribers are not all vegan, then they have definitely been awakened to something, and are tuning into their compassion.
How has the magazine been received by the vegan community?
Very beautifully. I have seen some genuine, wonderful support, from people I have never met— but suddenly they feel like family. (I was very touched that you Megan—never even having met me before—not only came to the party, but also wrote a post about it the very next day, and a very genuine post) [Ed. note: I know, I’m the best!]. So basically, I have seen kind gestures and words, that have been very touching, very moving and it is hard to even write about them without tearing up. We’ve all been discouraged sometimes, if we’ve been hurt or let down by someone. I’ve heard from time to time philosophical questions posed…are people inherently good, or bad? Well, after this experience, my life-long belief that people are in fact inherently good has not only been reaffirmed, but I see now just how much infinite we are all capable of. It’s all there. I am really really inspired by Laika’s readers right now, and the vegan community as a whole.
Has there been any response from the non-vegan community?
Well, interestingly, the very first piece of press came from Crain’s New York—not known to be a vegan publication. And I remember the person who did the phone interview with me was completely respectful and genuinely interested in the concept of a vegan lifestyle magazine, and essentially treated it as not some kind of niche publication, but just a new interesting-sounding publication worthy of covering. And then after that, I definitely got a lot of positive feedback from omni friends, and friends of friends, who had seen the magazine (some of them tweeted about a “vegan magazine”). I’ve also gotten inquiries from people interested in contributing— not all of them vegan, and a few emails from people within the design community complementing the design. Many of the vegan readers have reported showing the magazine to their non-vegan friends and family, citing positive reactions. It does feel like word has spread to outside of the vegan community, and is continuing to do so.
How did you get so many great vegans involved?
Some people—like Joshua Katcher and Melisser Elliott—I had already known, admired, and had worked on other projects with. My twin sister Stacy is someone I’ve known since birth, who is also vegan and a great writer, so she was a natural choice. And then there were people who I either sought out, or was put in touch with by other peers—like Hannah Kaminsky, who was introduced to me by Melisser. Some connections really felt like kismet, like with writer James McWilliams. My friend and fellow vegan Jessica Turner (who had by then been modeled for the magazine’s beauty feature) forwarded me an article of his one day out of the blue, which I really loved. I already knew who he was of course, and thought—what if I could get him to write a piece for my magazine? To my astonishment, he enthusiastically agreed. As did Melissa Schwartz, when I asked her if she would shoot the cover. I had already been a fan of her photography and activism, and finally met her at the Animal Rights Conference in DC over the summer (which was an inspiring, energizing experience—highly recommend everyone to attend one). After the conference, I reached out to her and proposed my cover idea, and she ended up shooting a beautiful cover, as well as the back cover.
Besides veganism, are there any other social issues you’d like Laika to address?
I would like to examine all of the aspects of animal agriculture and its toll on our world— the environment being one. Workers’ plight within the animal agriculture system is something I would also like to address. There are egregious workers rights violations, exploitation. It’s just a horrible industry for not only animals, but people as well. Slaughterhouses, for example, have the highest turn-over rate of any industry in the world. I’d like to shed some light on that. The psychological damage of working in an industry that exists to satisfy a demand for which there is no justification, are catastrophic.
There are many issues I am passionate about. Any kind of human rights violations shake me to the core. What is happening in Gaza right now is very distressing to me; indefinite detention, recently signed into law—deeply troubling. Is that something I can see being covered in a vegan lifestyle magazine? I don’t rule it out. But my focus is advocating for animals. I side with Leo Tolstoy, who once said: “As long as there are slaughterhouses, there will be battlefields.”
What is your favorite non-vegan magazine?
For articles, the Atlantic; for design, this design magazine called Grafik. I check out Vanity Fair and the New York Times Magazine. I don’t know if I have a “favorite” mainstream magazine anymore. I used to. There have been some really great, inspiring publications, like Vibe in its early days, the British music magazine Q; I used to look at a lot of fashion magazines like French and Italian Vogue. But over the years, they’ve become harder and harder to look at, with all the dead animals permeating the pages. Which is a reason I started Laika. No risk of seeing dead animals! These days, if I look at a non-vegan mag, it’s mostly for research.
Bonus question: What’s your favorite animal?!
A tie between koalas and turkeys. If I ever come face to face with a koala in this lifetime, I will have an epic melt-down, in the style of Kristen Bell and the sloths. Turkeys, I’ve met in real life. They have qualities I most admire and enjoy in others: curiosity, kindness, affection and loyalty. They are unique and completely charming and fun to be around. One turkey in particular has my heart - Beatrice. She lives at Woodstock Farm Animal Sanctuary in the Catskills. I met her there last summer, and I miss her.
Laika magazine: New super-dope Vegan quarterly! »
Have you been wanting to burst out of your comfortable vegan shell and upgrade to an ultra-genius-hottie vegan? Laika magazine is here to help you out!
I went to the launch of Laika a few nights ago and what a party. With eco-friendly mojitos and delicious food from Cinnamon Snail, you know I was happy. And my favorite NYC vegan fashion plate, Leanne of Vaute Couture, was there, as was the ever-talented Joshua Katcher. Both made contributions to this inaugural issue. And of course, Laika creator Julie Gueraseva was there too. I spoke to her briefly, she’s plain lovely. Basically: I’m drinking the Laika Kool-Aid.
The spread at the launch. Hubba hubba!
The only thing I regret about the party—and I know you’re going to kill me for this—there was an elaborate cheese spread from new vegan cheese company Treeline Cheese and I didn’t try any. I know! I’m sorry! But people were buzzing around the cheese plates like cray and I actually had to run back to work because I’m hella important so I didn’t have time to muscle my way in. But I swear to the Vegansaur gods, I will try the cheese and tell you how it is.
So Laika covers vegan fashion but also food and travel. Plus this issue profiles several young vegan activists. There’s something for everyone. If you’ve been wondering where the title comes from, that’s my favorite part:
LAIKA Magazine is named after the stray dog who died within hours of being launched into outer space inside Soviet spacecraft Sputnik 2 on November 3, 1957. About sending Laika into space, scientist Oleg Gozanko, part of the original mission, said “We shouldn’t have done it … We did not learn enough from this mission to justify the death of the dog.”
Aw, sad. But that dog does deserve a namesake. R.I.P. little pal. Get your subscription to Laika here!
Our beloved, wonderful, hilarious, beautiful genius Megan Rascal was interviewed for Vstream magazine’s spring/summer 2012 issue!
Vstream has this to say about itself:
This 50-page online magazine is packed with articles from your favorite vegan bloggers, community leaders, chefs, and activists. Learn from them how to transform your kitchen, how fashion can save animals, what to say to the vegan opposition, why it’s time to overcome the fear of change, the challenges of transitioning a community and of course some mouthwatering recipes. These stories are not only informative, but they also encourage us all to make a difference in our own communities.
It’s put together by the creators of Vegan Mainstream! You can read like five pages from this current issue here, or you can buy the whole thing for $2.99 and read the interview with our Megan Rascal here! Find out all her juiciest vegan secrets! “Megan Rascal, how are you as awesome as you are?” I imagine they asked her, to which she replied — read it and find out!
New vegan online magazine is adorable and free! »
Cara from hipsterfood (we love them!) started a community vegan online magazine called Chickpea (GOOD NAME) and their first issue just released yesterday. It’s really pretty, with some great looking food photos and recipes, which is not surprising because hipsterfood is so fucking cute and delicious! It’s also free, so no skin off your back to check it out, Scrooge McDuck. There’s more than recipes, too. We’re so lucky! Fall product guides, vegan journey stories, how to pack your own vegan lunch, and other really fantastic stuff that will cause you to read it instead of doing stupid work.
So, that makes two vegan online mags that I know of, this and T.O.F.U., right? Are there more? If so, let me know so I can read them all immediately. Well, right after I watch Community and Parks & Rec and the entire second season of Breaking Bad again. Also, I gotta clean the kitchen and do some Kettle Bell exercises (SEXY) but RIGHT AFTER THAT. And in conclusion, make me this from Chickpea’s first issue:
OH DAAAAAYYYAAAAAAM. Cat Fancy (My fave! I’m Cathy!) was slated to head out to pasture (the most ADORABLE pasture), like so many fine publications (Sassy RIP, uh I can’t think of any others) until Stephen Colbert (a longtime fan of the publication) showed up to save the day.* That is correct, Stephen Colbert bought Cat Fancy. We are doing a dance around Vegansaurus HQ today because we love both cats and Colbert and if you don’t, you are totally fucking nuts!
Pawesome has the scoop.
*There were THREE parenthesis in that ONE sentence. Bow down, losers/pray for the end of grammar/civilization.
A vegan dinner party from Bon Appetit magazine »
Check it out! A friend sent us some scans of an article in the January 2010 issue of Bon Appetit—it’s a vegan dinner party, with pretty pictures and recipes! AWESOME.
Would anyone like some cake? How about cake on the beach?
On the menu
Guacamole with basil and shallots
Fried sunchoke chips with rosemary salt
Pan-seared polenta with spicy tomato-basil sauce
Quick-sauteed kale with toasted pine nuts
Italian red blend
Arugula salad with oranges and caramelized fennel
Chocolate cake with chocolate-orange frosting
Oatmeal, fig, and walnut bars
After the jump, the (pertinent) photos and (all!) the recipes are presented to you, from us, without comment. Because we love you!