vegansaurus!

09/05/2012

McDonald’s to open all-veg restaurants in India! Globalization party!  »


Veg combo from McDonald’s in Jaipur

Turns out McDonald’s, with is half-vegetarian menu in its Indian restaurants, isn’t “capturing the market” on the subcontinent as successfully as the great McDonald’s globalization overlords would like. How do you successfully sell your chemically delicious, primarily cow-based edible food-like items to a country where many citizens eschew cow-based foods, many others abstain from pig-based foods, and many others don’t eat animal flesh at all?


When the McAloo Tikki isn’t enough: the homemade vegan McAloo Tikki.

McDonald’s, in its infinite wisdom, has chosen to open an all-vegetarian restaurant in Amritsar, a Sikh holy city. When it opens “in the middle of next year,” it will be the world’s first meatless McDonald’s, to be followed by the second meatless McDonald’s in Katra Vaishno Devi, near the Hindu holy site of Vaishno Devi. There just aren’t enough Indian citizens eating at McDonald’s, see, and opening restaurants that serve food that conforms to most of the religious and cultural diets observed by Indian people will fix that, for sure.

No word on how much of the menu will be vegan, but we’ll take this. When a major international corporation chooses “less harmful” over “totally and completely harmful and cruel and awful,” we’ll take it. Abolition would be best, but abolition doesn’t sell. What does sell? Fried potatoes. Baby steps won’t help the animals being tortured and killed today, but it will prevent some from being tortured and murdered tomorrow.

Vegansaurus still hates McDonald’s on principle, and of course this move is completely profit-driven. Still, we appreciate them seeing the potential profits in meatless. Congratulations, India; enjoy your chemically delicious meatless menu.

Original story and quotes from Agence France-Presse.

[top photo by Owen Lin via Flickr; vegan McAloo Tikki by k. christensen via Tumblr]

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