vegansaurus!

10/20/2008

Review: Fraîche frozen yogurt!  »

As Maria has said, Fraîche’s storefront is cold and joyless. I would think that places serving frozen treats would want to make customers more comfortable, rather than forcing them to sit on freezing metal chairs at pointy-cornered tables. And yet, they do not, so when you leave you can see the bruises you got from bumping into those pointy table-corners already forming underneath the first few layers of your skin, which has become creepily translucent with the onslaught of cold it’s suffered. Such are the penalties one pays for delicious soft-serve vegan frozen yogurt, right?

I appreciate the idea of vegan frozen yogurt. I love vegan yogurt that tastes as close to my ma’s homemade cow’s milk yogurt that I ate throughout my childhood. The vegan fro-yo at Fraîche combines the texture of the most perfect frozen yogurt with the sour tang of plain yogurt, which confused me with every bite. Is it dessert? Mixed with jam, is it my ma’s version of dessert that never fooled anyone? It has been almost seven months since I went and I still cannot make up my mind about it.

I can’t accuse them of false advertising, as they don’t say anything about it being sweet; they also serve their non-frozen yogurt with oatmeal, but this in particular seemed a little schizophrenic to me. Further, the gentlemen at the counter who served my friends and I were not the most helpful people I have ever done business with. To wit:

Laura to yogurt-server: Are your toppings vegan?
Yogurt-server to Laura: I don’t know; ask him (gestures to his right at a barista, because of course Fraîche has an espresso bar in addition to offering vegan and dairy frozen yogurt, and oatmeal, and granola)
Yogurt server to barista: Are the toppings vegan?
Barista to yogurt-server (does not look up from the coffee he is artfully pouring): No.
Yogurt-server to Laura: No.
Laura to (frustratingly idiotic) yogurt-server: I assume the fruit is (gestures to various small bins of fruits, including strawberries, bananas, blueberries, &c.)
Yogurt-server: (shrugs)

So. If you are jealous of the soft-serve frozen yogurt everyone else is eating, get down the Peninsula (public transportation options include Caltrain and SamTrans) to Palo Alto and order Fraîche’s oddly sour vegan version. I advise at least trying it; I also advise limiting your interaction with the employees to the barest minimum, and not eating inside.

(Fraîche is the feminine form of the French adjective for “fresh;” the French word for “yogurt,” yaourt, is masculine; so, if the name of the shop were in reference to its main product—frozen yogurt—it ought to be Frais, “fresh” in the masculine form. But it seems that noun-adjective agreement was not this establishment’s highest priority so much as “foreign word pleasing to the Anglophone ear,” and so instead we have a terrible parenthetical diatribe on French grammar.)

[photo via Fraîche]

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