Guest review: Sway Noe Valley! »
Sway opened this summer in Noe Valley. It’s a boutique with a selection of affordable clothing chosen by a vegan buyer with great taste. Sway is part of a local chain—there are stores in Alameda, Berkeley, Concord, and Oakland—that reminds me of a less-expensive, less-trendy LF or Urban Outfitters: boho-chic styles like skinny jeans, flowered shirts, dresses, and jumpers, the store caters to the same teen-to-30-something demographic. But what struck me was the variety of vegan fashions for sale.
“We definitely offer a large array of animal-friendly shoes and belts that are fashion-forward,” says buyer Michelle Halprin. “A lot of my vegan friends—especially those coming from out of town—stock up on our non-leather shoes and bags because we are able to get the looks that are often only available in leather.”
Michelle says for as long as she can remember Sway never carried leather or any other animal products. Some of the jackets are wool and the occasional shoes leather due to costumer demand, but she buys vegan fashion whenever possible. Even Sway’s owner is vegetarian.
Not all items at Sway carry Vegan Action’s relatively new "Certified Vegan" label, outside of the purses they carry from Urban Expressions. She hopes more lines will carry the label in the future. For now, Sway’s non-leather brands include Pink Duchess, Miss Me, Soda, Qupid, Dreams, and Breckelles. Purses include sleek, buttery soft ones by Ebisu, Super Trader, Urban Expressions, and Let Them Eat Cake. This fall, find more non-leather purses by Flying Tomato and cool non-leather jackets.
Sway is located at 3979 24th St. at Noe Street. You can also follow the store on Twitter.
This is Vera Churilov’s from Nourish the Spirit's first post at Vegansaurus. Thanks, Vera!