vegansaurus!

09/09/2013

Marketing those one-of-a-kind mutts!  »

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I’m pretty sure this translates to Bordercocker fire tail. One of the many unique “breeds” you’ll find at the Territorio de Zaguates shelter in Costa Rica. 

Territorio de Zaguates found that while interest in adopting was up, many people didn’t want “mutts.” Agency Garnier BBDO took a new approach to this by marketing these mutts as new one-of-a-kind breeds! 

See more pics of the pups and process here!

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