Have you seen this ad, called “Shemp,” from The Shelter Pet Project? It has characters from Patrick McDonnell’s strip Mutts. We love Mutts! We also love adopted animals, and super-chill older dogs, and lonely people finding happiness and companionship with animal friends. What I’m saying is, this 32-second ad pushes all of my cry-buttons and I LOVE IT.


I recently posted a commercial from The Shelter Pet Project that’s totally cute, but this new one is even cuter I think! I wasn’t sure what it had to do with shelter pets but my sis pointed out that it’s like the dog is sitting there normal, not going crazy like people may be imagining shelter pets do. There’s a few more on the site but this is my fave. I love his giggly inflection! He can’t believe how silly his human is!


I saw this commercial on the TV the other day and I was struck by the bittersweet cuteness! So nice to see a commercial like this on prime time TV. Turns out it’s from last year but it’s new to me so here we are. 

It’s from the Shelter Pet Project, a group dedicated to providing good PR for shelter animals. From their site:

The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. We do this by breaking down misconceptions surrounding shelter pets and communicating that “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”

Sounds good to me! I think they are onto something. When I was looking to adopt, a lot of friends seemed to have the idea that if you get a shelter pup, it could have all these mental problems or something from its past. But if you raise a pup yourself, it’s going to be perfect? Yeah right. I think we’ve all seen how much people can screw up their biological kids, I’m sure they could do some damage with a puppy. It all depends how you train them once they’re in your care. So give a shelter pet a chance!

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